HITS is a New York City band to the core - both gritty and sleek, confident yet volatile, with a touch of vulnerability that’s never quite healed from past heartbreak. With undeniably catchy melodies, anthemic choruses, and playful lyrical wit, led by singer/guitarist Louis Epstein, HITS have positioned themselves to be at the top of bands to watch this year.
Formerly known as Jump into the Gospel, this quintet quickly established themselves as a staple in the NYC more... club scene upon forming in 2010. They’ve shared the stage with artists such as Band of Skulls, MNDR, Cloud Nothings, Pop Etc., & Dale Earnhardt Jr. Jr. After releasing an EP featuring the dance-pop track "Humvee Mansion", JITG returned to the studio late last year to record their follow-up EP. Major changes and commitments ensued, and after five months they emerged victorious from the studio with their tightest material to date as well as a new moniker: HITS.
The songs form a throwback 80s electro-synth sound with a contemporary feel only the year 2012 could allow. The new EP, produced and mixed by themselves, swings from high energy dance songs like "Veins" and "St. John" to the thoughtful musings on isolation in "Twin Peaks" and the skewed vision of love in "Madness."
"They've got enough power pop and swagger to work the MTV crowd, but still possess the magic it-factor to make any hardened hipster dance." - Virgin Mobile Live
"Sure, these upbeat tracks are guaranteed to get stuck in your head, but even though the songs might have a sugary, guilty-pleasure vibe, with music this good, you definitely don't have anything to feel guilty about." - Nylon Magazine
"A perfect recipe for radio airtime and commercial viability... their music hammers with catchiness and amplifies through snappy choruses and cheerful melodies. It's good pop" - Death + Taxes
"...Their synth-heavy, charmingly catch anthems are a religious experience, seen live." - Pop Montreal
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