Industry News: Gorillaz Release iPad Produced Album for Free

Are you a member of one of the hippest bands on the planet? Are you on tour, unable to make it to a conventional studio, but you’ve been struck by musical inspiration and want to get your work recorded as quickly as possible while still creating something that sounds professional and commercially appealing? Want to get that music out to fans as quickly as possible? 


Luckily for Gorillaz frontman Damon Albarn, the iPad’s got an app for that.

The Guardian reports that Albarn, taking a cue from Radiohead and the Smashing Pumpkins, has recently released The Fall, the latest album from the Gorillaz, for free as a stream on the band’s official web site with a traditional hard-copy release expected to hit stores next year. While this is clearly great news for fans of the band, what is more interesting is the fact that much of the album was recorded using applications on an iPad that Albarn received as a gift.

And no, in case you were wondering, you’d never guess it if you listened to the songs. This album sounds as slickly produced as anything the Gorillaz have released before.

Albarn, who refers to the album as a love-letter to the good old United States, explains how the process let him record and release music quickly an easily:

“I literally made it on the road in America over a month…I just did it day by day as a kind of diary of my experience in America. If I left it until the new year to release it, then the cynics out there would say: ‘Oh well, it’s been tampered with’.” It’s no secret to anyone paying attention that times have changed for the record industry, and it’s going to fall to the artists (and maybe a few visionary businessfolks) to adapt accordingly. Releasing an album online is one good practice that more and more bands are embracing. Using new technologies, like Albarn is doing, is another way of revitilazing the industry.

We’re the Apple generation, now. Might as well use it to your advantage.

By Joseph Oliveto - Source

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