Marketing Magazine’s Great Review Of 'Hit Brands'Posted on Tuesday, January 7, 2014
By Christopher Rucks | Music Dealers
Last month, we were proud to announce the release of Hit Brands: How Music Builds Value for the World’s Smartest Brands, co-authored by Music Dealers'™ CEO, Eric Sheinkop.
Claire describes the book as,
“...an essential read for all marketers who are considering or currently using music in any way for their brands.”
Through Daniel M. Jackson, Richard Jankovich, and Eric's real life experiences, Hit Brands guides and teaches marketers how to effectively harness the power of music to engage with and connect to consumers. The book contains detailed case studies from Nescafé, Nokia, Barclaycard, Coca-Cola and Converse demonstrating how they use music to drive value for their brands.
You can read the article by clicking the image below, or by visiting Marketing Magazine here.
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