The music community with the greatest marketing value isn’t wearing flowery sundresses at Lollapalooza — the music fans with the potential to drive the greatest engagement with your brand are actually the bass heads rushing the gate at EDM fests like Electric Daisy Carnival and Spring Awakening.
Being unoriginal and/or cheap can cost you big time in the music industry. There’s been hundreds of music lawsuits over the last 30 years…some well founded, and some totally off-base. Most recently, artists like Justin Bieber, Kanye West, and Ed Sheeran have been in the news and come under fire for “copying” a pre-existing piece of music. Check out the deets for these and other big music lawsuits in music history.
Cue the Rocky music — you’ve made it up the metaphoric art museum steps, defeated your personal Apollo Creed, and survived the arduous journey of executing a custom music strategy.
1) When you put the bomb squad of vendors together and they have the project poppin’:
Cover songs. They’ve been helping artists break into the music industry for just about as long as there’s been one. But I’m willing to bet that a few of your favorite tunes are covers, whether you know it or not. Don’t believe me? Check out this list of hits you might not have known weren’t the original version!
“Let’s make it blue… no wait, let’s make it red, or yellow, or that green from the wall we saw at that burger place we went once.” -a confused copywriter.
Besides watching Link jump for the first time since 1989 in the forthcoming The Legend of Zelda: Breath of the Wild (been waiting all our life for that one), there were loads of great music experiences popping off at last week’s Electronic Entertainment Expo in Los Angeles.
During a Q&A board game, my 18-year-old friend was questioned what she’d say to the president if she had the opportunity to ask him anything. Her response was both surprising and amusing:
At last, the professionals responsible for some of the most memorable moments in TV, film, and advertising will be celebrated with their own annual event — the Women in Sync Awards.
We continue our “Hack-A-Career” series by diving into one of the most integral aspects (especially in today’s climate) of an artist’s career: marketing. Absorb the tips below and learn how to turn your band brand into a marketing tour de force.
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