Today, nearly 1 in 3 children in America are overweight or obese. Overweight youth are at greater risk for numerous health consequences, including cardiovascular disease, type 2 diabetes and other chronic diseases. In order to reverse the trend of childhood obesity in this country, it is crucial that parents have the information they need to help them teach children the importance of healthy eating and being physically active.
The Ad Council needed an upbeat latin song that would be easy to dance to. After we pitched them a few options, they went with a song called "Bueno" by Zyme. In the video, the track got the dad and daughter dancing and enjoying life - after all, that is what life is all about, right?