Music Dealers Press: Connecting Music Makers, Companies & Big-Name Brands [audio]
December 15, 2011, 1:24pm
Connecting Music Makers, Companies & Big-Name Brands
It used to be that a musician vying to get their music on a commercial or television show was considered by some to be a sellout. But when technology flipped the music industry on its end, the already hard-knock-life of a musician became that much more difficult to navigate; it also made it harder to make a little dough. Now ads, video games and other mediums are considered legit avenues for artists – big and small – to get their work out to fans. So Eight Forty-Eight wondered how musicians reach the ears of someone working on an ad campaign for name-that-corporation. Chicago upstart company Music Dealers built an online platform connecting the two. Eight Forty-Eight recently spoke with two of the founding members of the company: John Williamson and Eric Sheinkop.
Click HERE to check out the article and listen to the interview!
Music Dealers Press: Billboard Magazine - 30 Under 30 Featuring Eric Sheinkop
August 5, 2011, 2:06pm
Eric Sheinkop
Co-Founder, President, Music Dealers
Eric Sheinkop, 29, started out in management, forming Bandit Productions when he was just 16 years old. But early on--in 1999, by his estimation--he concluded that "it wasn't about the record labels anymore [or the] traditional lanes artists used to hope for or aspire to. There were a lot more opportunities out there." Sheinkop wound up rapping on a McDonald's commercial in 2006, which inspired him to create Music Dealers, a licensing firm, two years later with his brother Jonathan and other partners. Now he's doing deals with the likes of Coke, MTV, CBS and the Facebook gaming company Kboom for a client list of product lines, TV and film studios, ad agencies and videogame manufacturers. Music Dealers reports that it raised $3.1 million in financing in 2009-10. The company is engaged in nearly 2,000 worldwide licensing deals for single songs and full-blown campaigns, along with private parties. Music Dealers also works with more than 10,000 acts, using licensing to build careers for acts like Hey Champ, Family of the Year and Sweden's You Say France & I Whistle.
Billboard.biz Extras:
Quote: "It's an honor to be among the young, thought and action provoking individuals leading our industry. Change comes from a fresh perspective."
Check out the article on the official Billboard website here!
Music Dealers Placements: Featured in Nokia Jingle
May 31, 2011, 12:55pm
Music Dealers staff members Jenn and Matt we're placed in Nokia's "Don't Fence Me in Remix" in promotion of the new Nokia Astound.
Music Dealers Team Members: Eric Sheinkop on PNC Radio, New York
April 15, 2010, 11:11am
Eric Sheinkop was on PNC radio last time he went to New York. Get more personal with Eric as they discuss his past music career, girls, and more. Check it out below.
Music Dealers Team Members: Dan Kuypers Hanging With Burning Spear at MIDEM
January 25, 2010, 10:41am
Music Dealers Catalog Director, Dan Kuypers hangs out with Burning Spear at MIDEM in France.
