While May saw a surprising amount of karaoke commercials — two, in fact, from Heineken by different shops — these are the five ads that we felt used music the strongest. These brands’ music strategies help lure eyes and ears to the screen, enhance the story of the ads, and give audiences a real takeaway more tangible than any jingle or slogan: a song.
New to the music scene, Australian natives Selahphonic are where your summer playlist should start. Self-described as indie pop “love children” of 80’s synths and chimey guitars, their catchy, breezy tunes set the stage for a relaxing summer day. Their upbeat new single, “Ghosts of 1999” has garnered positive critical attention with its lively synth beats driven by catchy guitar. The indie pop aussies are set to play the Sea N Sound Festival in Australia this month.
Summer is finally actually really here! You know what that means? No more half-expecting snow to fall at any minute, no more weekends spent binging on Netflix in a Snuggie, no more excuses not to see great new music! Check out these indie acts in your town and shout us out if you roll through — we’ll be the ones front-stage rocking the Snuggie tank-top (we call it the snug-top).
For being a relatively fledgling discipline, audio branding sure does boast a fair number of expert minds (and ears) whose sonic adventures are paving the way for brands and agencies alike.
As a DIY or indie artist, touring can seem impossible to do without a label, money, or connections. We’re not here to say that it’s easy, but we are here to say that if you really want to go tour, you can do it! To help make your dreams of bringing your indie act on the road, we compiled a list of tips, tricks, and resources to get your band moving.
When Don Draper ended the Mad Men series by solving his top client’s biggest problem with a custom song, did you imagine you could do the same for yours in real life?
Comprised of five veterans of Chicago’s diverse music scene, Hood Smoke grooves funk rock songs that are as hot and sultry as summer in the Windy City. Bassist Bryan Doherty stopped by the Music Dealers office to discuss their newest album, Rough Around The Hedges, which they’re promoting at Chicago’s bar The Hideout this Friday with a CD release party.
The following is not to be construed as individualized legal advice and should not be relied upon without seeking specific legal advice.
If you’re like most storytellers, you probably don’t have a formal legal background to help you navigate the legalese of a music license.
There was more than rain dropping from the music industry during last month’s April showers — big releases like Drake’s Views and Beyonce’s “Lemonade” had audiences across the country in an uproar, further proving to the creative industries how important music is to their consumers.
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