For artists, bands, composers, and producers, there’s no comprehensive walkthrough on how to use social media to maximize the return on sync placements (trust us, we looked!); so, we sat down and wrote one for our artist community to use and share.
Finally, we can wish each other happy birthday without fear of prosecution.
In advertising, music can help attract viewers to the commercial and define the sonic identity of the brand. Music supervisors, brand managers, and post-production editors who understand the marketing power of music find creative ways to use music in advertising that surprises and engages viewers. Few things can accomplish this as well as music can.
A pop rock quintet from the beaches of Cali, The Gromble infuses the sunny optimism of their hometown with a glitch sentimentality to form a truly unique sound. The up-and-coming act was nominated for best new artist at the annual OC Music Awards and for an Independent Music Award for their last EP, earning them some well-earned beach credo along the West Coast and beyond.
When they think of the word “hustle,” many envision a boxer’s triumphant jog up the 72 stone steps of the Philadelphia Museum of Art – an iconic scene from Rocky carved into American history because of the accompanying song, “Gonna Fly Now,” by composer Bill Conti.
It’s a new year, so go out there and explore some new music. Here’s the lineup of all the concerts played by our artists on the make across the country in January.
The Man on the Moon and the Woman from Norway: How retailer John Lewis and artist AURORA partnered for mutual benefit in the brand’s much-trumpeted 2015 holiday advert”
This piece was originally published in 11.30.15 edition of MusicWeek.
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