Every month Music Dealers will bring you a tip from Sean Smith of Identity217. This week Sean shares some great tips to keep in mind when you are creating some good library tracks.
The arena lights go dim…. The crowd is bursting with anticipation… excitement…. Just can’t wait another minute. Then… the band slowly begins to fade in nice and easy? What?! No massive drum hit, no cannon explosion….. No impact.
I was once told by a video editor, the guy who many times physically places your music to film, that he listens to the end of a track to see if it will work. An interesting, simple, intro and ending will make placing your music in film and tv cues much easier.
Write a great piece of music, then really think about its use in a tv cue or commercial. Creating a cool edit is very different than writing a cool song, but no less important. I urge you to maintain the essence of the song, but really consider its use as well. The 30 second guitar solo intro or big trash can drum ending will have supervisors saying next faster than a Taylor Swift note going flat.
Keep your intro simple and short. Many times a quick snare hit or guitar chord is enough. This grabs the ear and helps the listener to focus before the music hits. Since most music on screen is only used for maybe 10 seconds to a minute, really think about shortening the unnecessary elements.
NEVER FADE. Many editors and supervisors won’t even accept a track with a music fade, they just delete it. So again, give it a quick, simple ending…. bop-bop-bop on the snare, choked crash, cool guitar lick. Maybe cut the end so it doesn’t ring out…stop it cold… even better let the reverb tail and the editor will love you cause he can blend it into the next scene.
By: Sean Smith