What Our Client Requested:
Our client wanted a positive, powerful pop rock instrumental for an upcoming web promo. Along with a web promo video, it will also play in taxi cabs in New York City. The client, MAKERS.com is a dynamic digital platform produced by filmmakers Dyllan McGee, Betsy West, and Peter Kunhardt, developed by AOL, showcasing hundreds of compelling stories from women of today and tomorrow. This historic video initiative features exclusive access to trailblazing women – both known and unknown.
Our creative team got right on it putting together a playlist of about 15-20 options that fit what they wanted. One song on the playlist was Avian Sunrise’s instrumental version of their track “Go.” This song fit everything they were looking for.
The client heard our submissions and narrowed it down to a few tracks. After listening to the submissions a few more days, they decided the Avian Sunrise track was the track they wanted to use. The build in the beginning fit the video perfectly and it contained the powerful, positive emotions they were seeking.
The client released the video on the website and in New York City taxis. A few weeks went by and they contacted us again wanting to extend the license from a web use to a national broadcast spot based on the great feedback it has received. Extensions always mean success. The client loved our communication and quick turn-around on everything and we hope to do more business soon!