Music Dealers Placement: Wiggle - Web Promo 224 words · 2 minute read

What Our Client Requested:

Our client wanted a positive, upbeat, instrumental piece of music that had an engaging and driving hook to it. The spot was to air across a wide demographic in selected countries across Europe, so it had to have broad appeal. We wanted to find something that struck the right balance of emotions required.

Submission:

We went through a few rounds of selections on this, weighing up more energetic numbers with options that were positive and catchy. In the last couple of rounds we found a song by Alex Nackman called “Burn from the Rockets (Inst)” seemed to balance all of those requirements in perfect harmony. From the opening hook our client felt that it had a drive and a sense of optimism that carried throughout the spot.

Decision Process:

The entire decision process took about two weeks. During that time there was a continual dialogue between our clients and our UK creative team. The eventual selection was made after exploring a variety of avenues. This way we knew we had found the right song.

Feedback:

Since its airing, the promo has done well. Driving peoples awareness of the brand Wiggle. Our clients have since been back to us with a plethora of other opportunities, and were very happy with the consistent quality offered in each round of selections.

Final Product: