Looking to continue its tradition of creating rich holiday content that both touches the heart and stirs the imagination of millions, Coca-Cola entrusted Music Dealers with the creation of a custom song special enough to match the magic on the screen.
Coca-Cola Holidays 2012
Client: The Coca-Cola Company
Date: Fall, 2012
Creative Direction: Dan Kuypers, Music Dealers Creative Director
Category: Custom Music
Artist: Grayson Sanders
Song: “In The Air”
“In The Air,” the creative collaboration of several talented artists, including producers Rock Mafia, Music Dealers artist Grayson Sanders, Atlantic Records artist Lauriana Mae, and singer-songwriter Jono.
The unlikely grouping saw a variety of talents and skills collide to create the song and positively add to the long legacy of touching holiday campaigns and music. The song launched in nearly 100 countries around the globe.
Not only did the song turn out incredible, Coke was able to leveage the music to create a series of activations including:
- “Something in the Air” has been made available on iTunes
- Consumers can download the song and make it their won by adding their voice
- Consumers can also customize an album cover with pictures from their Facebook profiles
Music Dealers is proud to contribute to the wonderful legacy of Coca-Cola’s holiday campaigns, while providing opportunties to its artist community that allow them to touch the world with their talent.
See Coca-Cola’s press release about the project here.