Music Dealers Placement: Coca-Cola - Together We Make the Magic Happen 145 words · 1 minute read

There’s no denying that Coca-Cola has become an American advertising institution. For longer than we can remember, they have consistently pushed the envelope to create some of the most beautiful and inspiring ads the world has ever seen, especially around the holidays - and this year is no different.

As Coca-Cola’s global music partner, Music Dealers crowd-sourced the perfect artist from our 15,000+ Artist Community to compose an original track for Coke’s holiday TV commercial, airing in over 100 countries around the world. We worked with our artist Grayson Sanders to create the song, “Something In The Air” - an incredibly infectious and heartwarming track to accompany Coca-Cola’s “Together We Make the Magic Happen” holiday campaign.

The result? A touching holiday ad that is sure to win the hearts and minds of many, and make a believer out of anybody. See it for yourself below!