Best Use of Indie Music By The Coca-Cola Company 2012
The Visual Sound Awards is a celebration of Music & Business. Every piece of content represents a collection of creativity, talent and ambition: A physical manifestation of who our Clients and Artists are as individuals and of their creative prowess.
The VSAs will recognize campaigns that have utilized music in the most successful and creative ways to drive value for a brand or entertainment property. Music supports every visual story by eliciting a controlled and powerful emotional response from the viewer.
With endless music choices available today, it is important to pause and reflect on the impact of our clients’ choices. Not only do these music selections represent the highest quality music by the most highly sought after emerging artists around the world, but it has also profoundly affected the Artist’s life and career. Behind all of these nominated placements – be it a Web or TV advertisiment, or even an experiential activation – are real Artists, whose life’s passion is creating music. And because Music Dealers clients decided to enhance their campaigns with music produced by these artists, they have been able to fund national tours, record new albums, hire management or publicity teams – propelling their careers to the next level - all with the money generated from these placements.
Best Use of Indie Music By The Coca-Cola Company 2012 Nominees:
Music Dealers Artist: Metis
Title of the Spot: “Coke Zero: Make It Possible”
Music Dealers Artist: Grayson Sanders
Title of the Spot: “Coca-Cola 2012 Christmas”
Music Dealers Artist: Matthew Tishler
Title of the Spot: “EuroCup 2012 Anthem”
Music Dealers Artist: JDP
Title of the Spot: “Coke Zero: A Step From Zero Case Study”