Visual Sound Awards Honors Emerging Music Makers
Over 400 guests gathered for the inaugural Visual Sound Awards to recognize marketing and advertising campaigns, TV shows and films that have utilized music in the most successful and creative ways to drive value for Music Dealers’ global brand and entertainment partners, while showcasing the profound impact these projects have had on the emerging artists whose music is featured in the campaigns. The evening kicked off with an awards ceremony, during which The Visual Sound Awards winners were announced, and continued into the night with a rockin’ after party featuring live performances by Music Dealers artists Metis, Greg Corner of Kill Hannah, Ghosthouse and Dot Dot Dot that brought down the house.
Music Dealers Clients change emerging musicians’ lives every day. Behind all of these Visual Sound Awards nominees and winners, be it a Web or TV advertisement, are real artists whose life’s passion is creating music. And because Music Dealers clients chose to enhance their campaigns with music produced by these artists, they have been able to fund national tours, record new albums and build their professional teams propelling their careers to the next level all with the money generated from these placements.
In his Visual Sound Award acceptance speech, Music Dealers artist and the new sound of Coke Zero’s “Make It Possible” global ad campaign, Metis, said “The song we created with Music Dealers for the Coke Zero campaign was truly a catalyst that catapulted my music career. It led to multiple record deal offers and so many other opportunities, and it all started with Music Dealers believing in us from an early stage and Coke giving us the global platform”.
By Candace Jordan - Full article here!