Hit Brands: How Music Builds Value For The World’s Smartest Brands
By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop
Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.
Hit Brands is a practical guide from three pioneers of music branding that will demonstrate how to use music to promote a brand with coherence and consistency, as well as how brands can best leverage music to deepen connections and build loyalty among its target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, Pepsi, Viacom, Syco, Orange, and Mastercard.
Read an excerpt below and pre-order your copy from Amazon today!
New Technologies: Record Label Distribution Disruption
In the late 90s technologies began to spring up that threw a wrench into this whole model – both for record labels, as well as the advertising industry and the brands they support. These technologies proved to be especially disruptive for record labels, as they essentially altered every aspect of the labels’ business model, rendering their entire process useless. Remember, the reason labels were able to rake in billions a year at the height of their success was by controlling these various music business processes: Production, Manufacturing, Distribution and Marketing - especially the distribution of music.
Be sure to check back here every Thursday for more Hit Brands excerpts!