Hit Brands: How Music Builds Value For The World’s Smartest Brands
By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop
Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.
Hit Brands is a practical guide from three pioneers of music branding that will demonstrate how to use music to promote a brand with coherence and consistency, as well as how brands can best leverage music to deepen connections and build loyalty among its target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, Pepsi, Viacom, Syco, Orange, and Mastercard.
Read an excerpt below and pre-order your copy from Amazon today!
New Technologies & The Expansion of Choice
Savvy artists today understand that instead of spending an exorbitant amount of time trying to get noticed by a label in hopes of landing a record deal, they have all of the necessary platforms for creation, distribution and exposure of their music to launch a successful career. And instead of losing rights to their music as they would with a record label, artists who chart their own path to success through music licensing and brand partnership opportunities maintain full rights and thus are able to reap higher profit margins than they would with a record deal.
Be sure to check back here every Thursday for more Hit Brands excerpts!