Hit Brands: How Music Builds Value For The World’s Smartest Brands
By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop
Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.
Hit Brands is a practical guide from three pioneers of music branding that will demonstrate how to use music to promote a brand with coherence and consistency, as well as how brands can best leverage music to deepen connections and build loyalty among its target audience. Case studies include: Nokia, Nestle, Coca Cola, Universal Music, Warner Music, Barclays Bank, Live Nation, Pepsi, Viacom, Syco, Orange, and Mastercard.
Read an excerpt below and pre-order your copy from Amazon today!
New Technologies & The Expansion of Choice
Much in the same way that music consumption experienced a digital revolution, so too has music creation. The leaps and bounds made in music production technology in recent years allow pretty much anyone with a Macbook to be a “bedroom producer” and self proclaimed rockstar. Access to high quality production technology used to be doled out to select artists at the discretion of the major labels, ensuring they controlled the creation of new music. Today, this type of software comes standard with any new computer or can be downloaded for a nominal fee, and can be easily manipulated to make quality music. Couple this with the explosion of online services like YouTube, Soundcloud, Bandcamp and others, which provide free, quick and easy platforms to make your music available to pretty much anyone at anytime, and it makes sense that the music industry landscape has changed drastically.
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