Music Dealers Placement: Coors Light - Search for the Coldest [Ad] 84 words · 1 minute read

Coors Light is back with their Search For The Coldest contest.  The winner gets a guest verse from Bun-B and a performance at the finale hosted by Ice Cube.  You can go to to vote or enter. 

To promote this contest, they needed an urban instrumental that sets the right vibe for their spot airing on TV, web and radio.  After sending a few options to the client, “Looking At Me” by Chizzy was the one they went with. 

Check it out below: