By Christopher Rucks | Music Dealers
We’re very proud and excited to announce the release of “Hit Brands: How Music Builds Value for the World’s Smartest Brands”, co-authored by Music Dealers’™ CEO, Eric Sheinkop.
Hit Brands provides marketers and brands with a guide for utilizing and integrating music to more effectively engage consumers. The book contains practical, real-life case studies that detail how brands such as Converse and Coca-Cola have used music to drive maximum value for their businesses and brands.
The book is now available on Amazon.com and through the publisher, Palgrave Macmillan. Also, in conjunction with the release, Eric has published a full opinion piece in MusicWeek that analyzes the success of John Lewis’s Christmas advertisements by using concepts discussed in Hit Brands. Check out the article by clicking on the image below.