Last year, Lay’s changed the game by launching a socially activated contest that allowed consumers to propose future chip flavors. Lay’s dwindled down the selections, created the top flavors, then let the world cast their votes. Lay’s is back at it again, and to launch this year’s campaign, they’ve tapped Music Dealers and indie-pop phenom, Bean, to set the soundtrack for the launch. Bean’s bright and carefree compositions have been making a major splash in the advertising world, and she continues to make waves, now with Lay’s.
Watch the spot below: