Music Dealers Placement: Pink Rose Lace Collection
We love having the opportunity to work with brands directly to help them define the sound of individual campaigns and influence the sound of their brand.
The spot below represented one of those opportunities. Victoria Secret tapped biz dev director Adam Norcott out in the New York office to help source music and define the sound of the PINK brand. Adam collaborated with Music Dealers creative director Jessie LaBelle, who examined the catalog in search of on-brand songs and artists, eventually discovering the perfect track. We sent over The Foundry Lab’s “Tongue Tied,” an indie pop/rock track defined by bold drums and a confident swagger, which translated very well to the spot. Another happy brand and another happy artist, which makes a happy Music Dealers.
Check out the spot below: