For their “Beautifully Powerful” spot, in which a young woman vigorously slams each pitch that is thrown her way, Louisville Slugger and agency MEPlusYOU selected “VC Commander” by Music Dealers artist K Theory to propel the video’s energy.
The hypnotic beat of the EDM song pulses beside the timely crack of softballs against the baseball bat as a woman’s voice loops in the background like a spell. For “VC Commander,” K Theory blended wavy notes with ascending tones in a way that matched the momentum of the commercial seamlessly, making the song a grand slam of a sync for Louisville Slugger.
Louisville Slugger “Beautifully Powerful”
Client: Louisville Slugger
Creative Direction: Jessie LaBelle, Music Dealers Creative Director
Category: Music Supervision
Artist: K Theory
Song: VC Commander