Music Dealers Brings Licensing Expertise to New Orleans 451 words · 3 minute read

On Friday, August 22, 2014, Music Dealers CEO, Eric Sheinkop, and Senior Creative Director/Music Supervisor, Tim Lincoln, were invited to attend Cutting Edge Music Business Conference in New Orleans.

Since Music Dealers happens to be opening and announcing our newest satellite office in the heart of New Orleans, we could not pass up the opportunity to be a part of this event that brings together established and aspiring music industry professionals from around the world.

Cutting Edge, a success oriented event, focuses on the importance of the business side of the music industry. Tim and Eric’s respective panels, and Eric’s keynote fit right into the theme of the event. Tim’s panel, “Music Supervising: The Anatomy of a Song Placement - Selecting music for Film, Television and Commercials”, grouped him with an esteemed mix of artists, producers, filmmakers, creatives, and music business professionals. Their insightful conversation discussed how artists placing their songs in TV, film, and commercials can fund their music activities and establish or advance their careers.

While there, Tim was able to connect with new artists, including A-Game, and teach them the ins and outs of music licensing.

Eric closed out Friday with a Keynote on the importance of brand/band partnerships, focusing on the value these partnerships bring to the brand and the impact on an emerging artist’s career. The keynote segued into a panel discussion on “The Future Of Entertainment, Gaming, and Sports”, where a healthy debate ensued amongst the old school (Record Label) and new school (Brand) approach to breaking an artist or hit.

Some of the “old school” thought leaders on the panel were proponents of the record label model because they felt a record label brings value in money, marketing, and distribution to break hits in various markets. They are and have been in the business of doing so, whereas brands are just dipping their toes in the water.

However, Eric held firm to his stance based on Music Dealers’ success with the new school approach. Brands have the money, the distribution and the media buys - if brands properly integrate music into their brand identity and overall strategy, they can have the same impact on an artist that a record label can. What side of the table do you sit on?

Along with the great conversation and networking throughout the weekend, Tim and Eric took the opportunity to share some exciting news for Music Dealersthe announcement of Music Dealers’ expansion and the opening of our newest satellite office in New Orleans.

Thank you Cutting Edge for a fantastic weekend and to New Orleans for welcoming us with open arms. We can’t wait for what’s to come in the Big Easy!

By: Jordyn Benjamin, Music Dealers