Top 5 Most Musically Engaging Ads of April 330 words · 2 minute read

There was more than rain dropping from the music industry during last month’s April showers — big releases like Drake’s Views and Beyonce’s “Lemonade” had audiences across the country in an uproar, further proving to the creative industries how important music is to their consumers. These are the five ads whose creatives leveraged music most effectively to engage their fans. ‘Cuz Queen Bey ain’t the only one who’s counting her video views.

1) Wildlife Conservation Film Festival “Endangered Love”

Music: “I Just Had Sex” by Lonely Islands
Agency: DDB New York

Featuring several promiscuous pandas, this oddly anthemic version of Lonely Islands’ “I Just Had Sex” combats the extinction of endangered species with a basic animal need we can all get behind.

2) Procter & Gamble “Strong”

Music: “Experience” by Ludovico Einaudi
Agency: Wieden + Kennedy Portland

P&G honors the big and small ways that the strength of our mothers have made all the difference in our lives, the stories of which are underscored by Ludovico Einaudi’s haunting ballad, “Experience.”

3) Olympics “Together”

Music: “The Fire” performed by Yuna and Lenny Kravitz, written by The Roots
Agency: VML

The Olympics teased its summer anthem, “The Fire,” originally by The Roots and covered here by a global quintet of truly Olympic proportions: Yuna, Diogo Nogueira, Nneka, Corrine Bailey Rae, and Lenny Kravitz.

4) Nike “The Conductor”

Music: “I’ve Been Loving You” by Otis Redding
Agency: Wieden + Kennedy Portland

Nike honored the retirement of the Black Mamba, Kobe Bryant, by spinning Redding’s original tune into a farewell choir of those who have loved to hate him, as well as those who have loved to support him, for 20 years.

5) The Coca-Cola Company “Antarctic Summer”

Music: “Taste the Feeling” performed by BrewHouse Music, written by Space Camp
Agency: Music Dealers

With summer at our doorstep, The Coca-Cola Company repurposed its 2016 anthem “Taste the Feeilng,” written by Space Camp, with this new take on the pop-rock track performed by BrewHouse Music.