Hack-A-Career: Marketing Tips & Tricks For Indie Musicians 299 words · 2 minute read

We continue our “Hack-A-Career” series by diving into one of the most integral aspects (especially in today’s climate) of an artist’s career: marketing. Absorb the tips below and learn how to turn your band brand into a marketing tour de force.

5 Steps to Creating an Effective Music Marketing Plan
Every artist needs a marketing plan. Jon Ostrow writes to Bandzoogle telling artists to start by setting clearly defined goals for your band to keep things on track. Follow the rest of this step by step guide to develop a successful marketing plan.
https://bandzoogle.com/blog/5-steps-to-creating-an-effective-music-marketing-plan

How to take advantage of IG’s 60 second videos
Eric Bernsen takes deeper look into how musicians can start showing more behind the scenes content using the new feature on Instagram. Thanks Sonic Bids.
http://blog.sonicbids.com/4-ways-for-artists-to-take-advantage-of-the-new-60-second-videos-on-instagram

How and When to post on social media [INFOGRAPHIC]
This is a great infographic detailing each and every step you should take for starting your social media. It may not be from a music blog, but sometimes you need a refreshing take on a seemingly simple subject. Check out the whole thing on Start A Blog 123:
http://www.startablog123.com/best-times-to-post-on-social-media/

Music Marketing Mistakes and How to Avoid Them
Music Summit offers a cheeky take on the tired fashion of throwing your music at as many people as possible. Check out the list at the end of the article about what sites to submit to that’ll give you quality listens, rather than paying to be sent to a spam box.
http://www.hypebot.com/hypebot/2016/03/band-promo-tips-tactics-to-avoid.html

Market with $100 dollars
Super tight budget? This is literally the article for you. It may seem like you’re throwing money away, but having giveaways for your merch is a great trick to getting some much needed social media attention. See the full list of tips and tricks from Trill Trax.
http://www.hypebot.com/hypebot/2016/03/tight-budget-tips-marketing-with-less-than-100.html