The music community with the greatest marketing value isn’t wearing flowery sundresses at Lollapalooza — the music fans with the potential to drive the greatest engagement with your brand are actually the bass heads rushing the gate at EDM fests like Electric Daisy Carnival and Spring Awakening.
Cue the Rocky music — you’ve made it up the metaphoric art museum steps, defeated your personal Apollo Creed, and survived the arduous journey of executing a custom music strategy.
1) When you put the bomb squad of vendors together and they have the project poppin’:
“Let’s make it blue… no wait, let’s make it red, or yellow, or that green from the wall we saw at that burger place we went once.” -a confused copywriter.
Besides watching Link jump for the first time since 1989 in the forthcoming The Legend of Zelda: Breath of the Wild (been waiting all our life for that one), there were loads of great music experiences popping off at last week’s Electronic Entertainment Expo in Los Angeles.
At last, the professionals responsible for some of the most memorable moments in TV, film, and advertising will be celebrated with their own annual event — the Women in Sync Awards.
While May saw a surprising amount of karaoke commercials — two, in fact, from Heineken by different shops — these are the five ads that we felt used music the strongest. These brands’ music strategies help lure eyes and ears to the screen, enhance the story of the ads, and give audiences a real takeaway more tangible than any jingle or slogan: a song.
For being a relatively fledgling discipline, audio branding sure does boast a fair number of expert minds (and ears) whose sonic adventures are paving the way for brands and agencies alike.
When Don Draper ended the Mad Men series by solving his top client’s biggest problem with a custom song, did you imagine you could do the same for yours in real life?
There was more than rain dropping from the music industry during last month’s April showers — big releases like Drake’s Views and Beyonce’s “Lemonade” had audiences across the country in an uproar, further proving to the creative industries how important music is to their consumers.
Let’s talk. Lean in closely. Closer. There’s a truth that you and I know to be very real. What’s that you ask? Content is king. It’s taking over. Great content is being demanded by today’s savvy, message-controlling consumer. It’s why crafty brands like Red Bull and Dove strive to create incredible content. This is the new world in which we live.
Record producer, company president, composer, and husband — Scott Fritz is the renaissance man of custom music, and an idol for artists of any genre or background seeking a leg up in the music licensing industry.
CHICAGO, ILLINOIS, April 5th, 2016 – Music Dealers, the global music agency and licensing platform, is proud to announce the appointment of Fredda Hurwitz, Global Chief Strategy Officer, Havas Sports & Entertainment (Havas SE), to its Board of Directors as Global Strategic Advisor.
Athletes across the world are chasing their dreams of a gold medal this year, and brands will have to train just as hard to win big during the 2016 Summer Olympics in Rio de Janeiro.
As we have seen in previous global events, music has helped make the most effective campaigns unique, authentic, and accessible to a worldwide audience — for brands building campaigns behind #Rio2016, the soundtracks to their ads might make or break their shot at gold.
One week later, we can definitely affirm that this year’s South-by-Southwest was a success, and we’ve got the awkward tan-lines, hangovers, and pages of notes to prove it.
Here’s a taste of what our SXSW dispatch has to say about their Austin adventures.
Michelangelo wasn’t given a walkthrough to sculpting his famous David. Nor was Frida Kahlo given a blueprint for her iconic self-portraits (other than a mirror, of course). Nonetheless, both artists were taught the core tenets of their respective craft — tips, tricks, and must-do’s to evoke the desired response in the hearts of their audiences.
The week of March 7 marks an important holiday that affects everyone, in any office in any industry in any country.
The Man on the Moon and the Woman from Norway: How retailer John Lewis and artist AURORA partnered for mutual benefit in the brand’s much-trumpeted 2015 holiday advert”
This piece was originally published in 11.30.15 edition of MusicWeek.
You’re busy emailing, bidding, negotiating, contracting vendors, and operating within the jail-like confines of your music budget. Budgets! You’ve worked hard to pry the best sync licensing budget possible from those who meticulously guard the money, but you may be missing out on small actions that can help you squeeze just a little more value from the music for your commercials, web spots, and content.
A silver moonman, a gilded gramophone, a crystal prism – and now, the music industry has one more award to add to its list of statuettes: a gold lion.
It’s hard to look at Jean Batthany’s body of work and not be impressed. Kohler, American Cancer Society, British Airways, and Arby’s are only a few of the brands that Jean helped build. Couple that with two back-to-back awards - Advertising Working Mothers of the Year 2015 and The 30 Most Creative Women in Advertising 2015 - and you’ve got a whole creative dream-team crammed into one mighty brain.
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