Custom Music

    The No BS Guide to Custom Music As Branded Content, Part 3: Results

    Cue the Rocky music — you’ve made it up the metaphoric art museum steps, defeated your personal Apollo Creed, and survived the arduous journey of executing a custom music strategy.

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    Between Two Turntables: How To Create Success With a Killer Sonic Strategy

    For being a relatively fledgling discipline, audio branding sure does boast a fair number of expert minds (and ears) whose sonic adventures are paving the way for brands and agencies alike.

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    The No BS Guide To Custom Music As Branded Content, Part 2: Execution

    When Don Draper ended the Mad Men series by solving his top client’s biggest problem with a custom song, did you imagine you could do the same for yours in real life?

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    8 Simple Hacks for a Better Music Licensing Experience

    Gently skewer a strawberry with a straw to remove its stem. Fill an empty ketchup bottle with pancake mix for perfect silver-dollars. Convert an old CD spindle into a handy bagel tote. There’s lots of odd life hacks that can “revolutionize your life” … or they might just be complete and utter BS. Regardless, here are a few simple things you can do to easily improve your music experience in advertising.

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    The No BS Guide To Custom Music As Branded Content

    Let’s talk. Lean in closely. Closer. There’s a truth that you and I know to be very real. What’s that you ask? Content is king. It’s taking over. Great content is being demanded by today’s savvy, message-controlling consumer. It’s why crafty brands like Red Bull and Dove strive to create incredible content. This is the new world in which we live.

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    How To Kill It With Custom Music: A Talk With Brand Anthem Maker, Scott Fritz of Space Camp

    Record producer, company president, composer, and husband — Scott Fritz is the renaissance man of custom music, and an idol for artists of any genre or background seeking a leg up in the music licensing industry.

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    Music Dealers Releases First Trailer Album - ASCENT

    The more moderate may prefer to tentatively dip the proverbial toe into the pond; we prefer strip down and cannonball off the hill.

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    Custom Music In Real-Time, Oscars Edition - Live Blogging [VIDEO]

    Custom Music In Real-Time, Oscars Edition - Live Blogging [VIDEO] #RealTimeMusic Project Recap Music Dealers has wrapped up its #realtimemusic experiment, successfully creating custom songs about the Oscars, in real time, as the event took place. Out of the project, Music Dealers produced three incredible pieces of music: “Leo Should Have Won” ”#Oscars” “One Night Only Oscars Teaser“ Below is a video that shows how the project came to be, and how the team was able to execute the task of immediately creating music as the Oscars were airing live.

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    The 2014 Winter Olympics And The Power Of Music

    This year, two of the world’s largest brands, Coca-Cola and McDonald’s, sought the expertise of Music Dealers to help them devise their musical attention grabbing strategy for the 2014 Sochi Winter Olympics. With Music Dealers, both brands were able to build engagement and organically insert themselves into one of the largest events in the world, through the power of music.

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    Music Dealers Placement: Jib Jab - Santa's Twerkshop eCard

    Jib Jab: Santa’s Twerkshop eCard

    Holidays are upon us and what better way to surpise your friends and family than putting their faces on elves while they twerk and build toys? The tune they are dancing to was made by Matthew Tishler. Now put together a card and let’s see aunt Betty, uncle Lou and granny Diane twerk to the beat as elves! Click the image below to see the video in action and learn how to send these eCards to your contacts.

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    Music Dealers Placement: Jib Jab - Macareindeer eCard

    Jib Jab: Macareindeer eCard

    Holidays are upon us and what better way to surpise your friends and family than putting their faces on reindeers and watching as the do the Macarena. The tune they are dancing to is called “Macareindeer” and was made by one of our talented producers, Gabriel Saientz. What better fitting song for this video, right?

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    Music Dealers Placement: Coca-Cola - Navidad Carta Santa Claus [TV]

    Coca-Cola - Navidad Carta Santa Claus

    It’s about that time of the year when you start seeing a ton of holiday commercials featuring toys, polar bears, Santa Claus, reindeer, snowmen and many more holiday elements. In Coca-Cola’s recent ad airing in Mexico, Santa needs help spreading the Christmas spirit! The beautifully constructed instrumental in the background was created by Andrew Oye

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    Music Dealers Placement: Sprite Almohada [TV]

    Sprite Almohada

    Who doesnt like pillow fights? In Sprite’s latest ad airing in Latin America, they reveal new bottles that “share truths.“  The music you hear in the campaign was composed by our very own Andrew Oye.

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    Music Dealers Placement: Marbles Brain Beats - Renald Francoeur "Tour The World"

    Marbles Brain Beats “Tour The World”

    Music Dealers teamed up with Marbles The Brain Store for the second installment of their “Brain Beats” series.  You may remember Renald Francoeur’ track Tour The States from volume 1 of this series - he returns for volume 2 with a track about touring the world.  Man, I wish I had these albums when I was in school.

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    Events: Marbles Brain Beats Concert : Brain Beats 1 & 2 Live [Chicago]

    Marbles Brain Beats Concert : Brain Beats 1 & 2 Live

    For the past two years, Music Dealers worked with Marbles: The Brain Store and the Music Dealers Artist Community to compose original tracks for the “Brain Beats Volume 1 & 2.”  These albums offer a cool alternative to memorizing important stuff ya’ need to know but that’s super hard to memorize. These ain’t ya grandma’s mnemonic devices.

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    Music Dealers Placement: Give With Target [Web]

    Give With Target [Web]

    Target is giving up to $5 million to schools all over the country through their Give with Target program!  To announce it online, they put together a spot in which they needed a pounding drumline track along with a marching band to play the track in the commercial. Mike Marino came through with the track and added some whistles based on the client needs.  The Los Angeles All City Marching Band supplied a few members from their band to play the piece and appear in the commercial. The commercial came out great and supports an amazing cause.

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    Music Dealers Placement: Coca-Cola Mini Frisbee [TV]

    Coca-Cola Mini Frisbee [TV]

    Coca-Cola was gearing up for their new summer TV commercial to air all around the world. Canon Logic put together an amazing cover of The Wanted’s hit track “Chasing The Sun” for this spot and we couldn’t be happier with how it turned out.

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    Music Dealers Artists Help Power Spotify & CocaCola's Partnership!

    Every Song Has a Place: Coca-Cola, Spotify Launch Groundbreaking Social Music App

    Music fans who think the places they love – or would love to visit – deserve their own soundtracks will get their wish with Coca-Cola Placelists, a new social music app hosted on Spotify’s free streaming music platform.

    Coca-Cola Placelists let teens tag the world with music by browsing Spotify’s genre-spanning library of more than 20 million licensed tracks, then linking the perfect songs to the perfect places or events – around the corner or around the world.

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    Music Dealers Placement: Sky Ireland - Sky Broadband Has Arrived

    Sky Ireland - Sky Broadband Has Arrived

    Check out the new Sky Ireland Broadband ad featuring Pierce Brosnan, although you may know him as Mr. James Bond.  The spot features custom music by Music Dealers artist, Jukey. Nothing is more exciting than Sky Broadband arriving in Ireland, even a famous Irish actor gets overlooked.

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    Music Dealers Placement: Carhartt Force T-Shirt [TV Ad]

    We were excited to work on Carhartt’s new spot introducing their hardest working shirt ever, the Force T-Shirt. It fights sweat and stains, so you can keep your cool. For a spot introducing such a hard working shirt, we needed a gritty track with stomping drums and that is what we gave them. Music Dealers’ artist Andrew Oye composed a custom track that might make you want to take a seldge hammer to the nearest brick wall although we strongly adivse not to do so.

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    Music Dealers Placement: Coca-Cola Family Evening

    Our partner Coca-Cola knows there are few things in life that make people happier than sharing a meal bursting with flavor and comfort among family and friends. Music Dealers Great Unsigned artist, Andrew Oye’s enticing guitar and engulfing production bring the sound of laughter and smells of a home cooked meal to life in this endearing spot.

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    Music Dealers Placement: JibJab - I'm Looking Over a Four Leaf Clover E-Card

    JibJab - I’m Looking Over a Four Leaf Clover E-Card Have you ever wanted to sing in a barbershop quartet? Lucky you! We teamed up with Jib Jab - makers of the hilarious E-cards that let you plug in your picture to sing and dance right in your friend’s inbox. This St. Patrick’s Day card features a cover of “I’m Looking Over a Four Leaf Clover” by Music Dealers’ Great Unsigned Artist Benny Reid.

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    Music Dealers Press: Marbles Brain Beats Featured In Parade Magazine

    Parade’s “Holiday Gift Guide” is out and the results are in: Brain Beats is the holiday gift for the trivia buff in your life! This Summer, Music Dealers teamed with Marbles: The Brain Store and Music Dealers artists to compose original tracks for the “Brain Beats” album, which offers a cool alternative to memorizing important stuff ya’ need to know but that’s super hard to memorize. These ain’t ya grandma’s mnemonic devices.

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    Music Dealers Placement: Coca-Cola - Together We Make the Magic Happen [Behind The Scenes]

    Yesterday we posted Coca-Cola’s 2012 holiday commercial featuring a custom song written by Music Dealers artist Grayson Sanders. Today we’re taking you behind the scenes of the recording of the song where Grayson Sanders is accompanied by Lauriana Mae and Jono.

    Working together on the song, they all helped make Grayson’s lyrics light up faces and warm up hearts all over the world! 

    Check out the behind the scenes video below:

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    Music Dealers Placement: Coca-Cola - Together We Make the Magic Happen

    There’s no denying that Coca-Cola has become an American advertising institution. For longer than we can remember, they have consistently pushed the envelope to create some of the most beautiful and inspiring ads the world has ever seen, especially around the holidays - and this year is no different.

    As Coca-Cola’s global music partner, Music Dealers crowd-sourced the perfect artist from our 15,000+ Artist Community to compose an original track for Coke’s holiday TV commercial, airing in over 100 countries around the world. We worked with our artist Grayson Sanders to create the song, “Something In The Air” - an incredibly infectious and heartwarming track to accompany Coca-Cola’s “Together We Make the Magic Happen” holiday campaign.

    The result? A touching holiday ad that is sure to win the hearts and minds of many, and make a believer out of anybody. See it for yourself below!

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    Music Dealers Placement: The Presidential Suite [Web/CD]

    A couple months ago we posted the first video from the Marbles The Brain Store’s Brain Beats Album, “Tour The States,” by Music Dealers artist Renald Francoeur. And if it’s still stuck in your head, don’t worry - you’re not alone. 

    Here is the second track off Marbles The Brain Store’s Brain Beats Album, which features 100% custom songs by Music Dealers Artists.

    Since today is the presidential election in the US, we figured what better time to share this great video with you all, written by Music Dealers artist MC Juice.

    Check out the video below to learn about all the presidents!

     

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    Music Dealers Placement: A Tale of Two Disney Parks [Web]

    Below is a web promo we did with Disney comparing their two parks, Magic Kindom and Disneyland. For this spot, one of our composers Andrew Oye put together two of his songs and made some transitions and edits directly to the video. The song really helps carry the video on and really fits the vibe of the parks: joyful, fun and dreamy! Check it out below:

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    Music Dealers Placement: Boston Children's Hospital [TV]

    Below is an awesome new TV commercial for Boston Children’s Hospital featuring a custom song by Arden Kaywin and music production company, Face The Music, composed exclusively for this spot. With the creative elements in place, Arden set out to write a piece of music to compliment the commercial’s compelling visuals. Together with Face The Music, they did an amazing job capturing the emotion of the visuals throughout the song!

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    Music Dealers Placement: Marbles: The Brain Store "Tour The States"

    What Our Client Requested: Our client, Marbles: The Brain Store, requested that we assist them with their 2nd series of musical cd’s they sell in their store. The first series was made up of royalty-free music from famous orchestral composers, but this time around Marbles wanted to step it up by having a custom album created from up and coming Indie artists. The song topics would cover cool things you have always wanted to remember like the names of the presidents in order, states and their capitals, periodic table, bill of rights, etc..

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    Music Dealers Placement: Blue Moon TV Commercial

    What Our Client Requested: Our clients wanted an upbeat feel good instrumental for their upcoming TV ad campaign. They were open to various genres as long as the sound was “light” and it gives the viewers a feeling of happiness. This commercial displays the different type of beers that Blue Moon offers so it had to reflect versatility to represent multiple seasons and changes. Submission: Some genres that we often submit that have that “happy” factor are indie pop, folk, acoustic pop, and acoustic rock - nothing too driving or hard hitting.

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    Music Dealers Placement: Disney Parade 2011

    What Our Client Requested: Music Dealers has been bringing acts to showcase for Disney’s advertising team in Orlando over the course of the last 8 months. The acts included local Orlando talent Terra Terra Terra, American Idol finalist Jeffrey Goldfold, Grammy nominated Matthew Santos, and Rock/Soul band J Timber. They reached out to us for some songs for their holiday parade. The first piece they wanted was a re-record of their “Toyland” song.

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    Music Dealers Placements: Featured in Nokia Jingle

      Music Dealers staff members Jenn and Matt we’re placed in Nokia’s “Don’t Fence Me in Remix” in promotion of the new Nokia Astound. WATCH HERE

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