Cue the Rocky music — you’ve made it up the metaphoric art museum steps, defeated your personal Apollo Creed, and survived the arduous journey of executing a custom music strategy.
For being a relatively fledgling discipline, audio branding sure does boast a fair number of expert minds (and ears) whose sonic adventures are paving the way for brands and agencies alike.
When Don Draper ended the Mad Men series by solving his top client’s biggest problem with a custom song, did you imagine you could do the same for yours in real life?
Let’s talk. Lean in closely. Closer. There’s a truth that you and I know to be very real. What’s that you ask? Content is king. It’s taking over. Great content is being demanded by today’s savvy, message-controlling consumer. It’s why crafty brands like Red Bull and Dove strive to create incredible content. This is the new world in which we live.
Record producer, company president, composer, and husband — Scott Fritz is the renaissance man of custom music, and an idol for artists of any genre or background seeking a leg up in the music licensing industry.
The more moderate may prefer to tentatively dip the proverbial toe into the pond; we prefer strip down and cannonball off the hill.
This year, two of the world’s largest brands, Coca-Cola and McDonald’s, sought the expertise of Music Dealers to help them devise their musical attention grabbing strategy for the 2014 Sochi Winter Olympics. With Music Dealers, both brands were able to build engagement and organically insert themselves into one of the largest events in the world, through the power of music.
Jib Jab: Santa’s Twerkshop eCard
Holidays are upon us and what better way to surpise your friends and family than putting their faces on elves while they twerk and build toys? The tune they are dancing to was made by Matthew Tishler. Now put together a card and let’s see aunt Betty, uncle Lou and granny Diane twerk to the beat as elves! Click the image below to see the video in action and learn how to send these eCards to your contacts.
Jib Jab: Macareindeer eCard
Holidays are upon us and what better way to surpise your friends and family than putting their faces on reindeers and watching as the do the Macarena. The tune they are dancing to is called “Macareindeer” and was made by one of our talented producers, Gabriel Saientz. What better fitting song for this video, right?
Coca-Cola - Navidad Carta Santa Claus
It’s about that time of the year when you start seeing a ton of holiday commercials featuring toys, polar bears, Santa Claus, reindeer, snowmen and many more holiday elements. In Coca-Cola’s recent ad airing in Mexico, Santa needs help spreading the Christmas spirit! The beautifully constructed instrumental in the background was created by Andrew Oye.
Who doesnt like pillow fights? In Sprite’s latest ad airing in Latin America, they reveal new bottles that “share truths.“ The music you hear in the campaign was composed by our very own Andrew Oye.
Marbles Brain Beats “Tour The World”
Music Dealers teamed up with Marbles The Brain Store for the second installment of their “Brain Beats” series. You may remember Renald Francoeur’ track Tour The States from volume 1 of this series - he returns for volume 2 with a track about touring the world. Man, I wish I had these albums when I was in school.
Marbles Brain Beats Concert : Brain Beats 1 & 2 Live
For the past two years, Music Dealers worked with Marbles: The Brain Store and the Music Dealers Artist Community to compose original tracks for the “Brain Beats Volume 1 & 2.” These albums offer a cool alternative to memorizing important stuff ya’ need to know but that’s super hard to memorize. These ain’t ya grandma’s mnemonic devices.
Give With Target [Web]
Target is giving up to $5 million to schools all over the country through their Give with Target program! To announce it online, they put together a spot in which they needed a pounding drumline track along with a marching band to play the track in the commercial. Mike Marino came through with the track and added some whistles based on the client needs. The Los Angeles All City Marching Band supplied a few members from their band to play the piece and appear in the commercial. The commercial came out great and supports an amazing cause.
Coca-Cola Mini Frisbee [TV]
Coca-Cola was gearing up for their new summer TV commercial to air all around the world. Canon Logic put together an amazing cover of The Wanted’s hit track “Chasing The Sun” for this spot and we couldn’t be happier with how it turned out.
Every Song Has a Place: Coca-Cola, Spotify Launch Groundbreaking Social Music App
Music fans who think the places they love – or would love to visit – deserve their own soundtracks will get their wish with Coca-Cola Placelists, a new social music app hosted on Spotify’s free streaming music platform.
Coca-Cola Placelists let teens tag the world with music by browsing Spotify’s genre-spanning library of more than 20 million licensed tracks, then linking the perfect songs to the perfect places or events – around the corner or around the world.
Sky Ireland - Sky Broadband Has Arrived
Check out the new Sky Ireland Broadband ad featuring Pierce Brosnan, although you may know him as Mr. James Bond. The spot features custom music by Music Dealers artist, Jukey. Nothing is more exciting than Sky Broadband arriving in Ireland, even a famous Irish actor gets overlooked.
Our partner Coca-Cola knows there are few things in life that make people happier than sharing a meal bursting with flavor and comfort among family and friends. Music Dealers Great Unsigned artist, Andrew Oye’s enticing guitar and engulfing production bring the sound of laughter and smells of a home cooked meal to life in this endearing spot.
Yesterday we posted Coca-Cola’s 2012 holiday commercial featuring a custom song written by Music Dealers artist Grayson Sanders. Today we’re taking you behind the scenes of the recording of the song where Grayson Sanders is accompanied by Lauriana Mae and Jono.
Working together on the song, they all helped make Grayson’s lyrics light up faces and warm up hearts all over the world!
Check out the behind the scenes video below:
There’s no denying that Coca-Cola has become an American advertising institution. For longer than we can remember, they have consistently pushed the envelope to create some of the most beautiful and inspiring ads the world has ever seen, especially around the holidays - and this year is no different.
As Coca-Cola’s global music partner, Music Dealers crowd-sourced the perfect artist from our 15,000+ Artist Community to compose an original track for Coke’s holiday TV commercial, airing in over 100 countries around the world. We worked with our artist Grayson Sanders to create the song, “Something In The Air” - an incredibly infectious and heartwarming track to accompany Coca-Cola’s “Together We Make the Magic Happen” holiday campaign.
The result? A touching holiday ad that is sure to win the hearts and minds of many, and make a believer out of anybody. See it for yourself below!
A couple months ago we posted the first video from the Marbles The Brain Store’s Brain Beats Album, “Tour The States,” by Music Dealers artist Renald Francoeur. And if it’s still stuck in your head, don’t worry - you’re not alone.
Here is the second track off Marbles The Brain Store’s Brain Beats Album, which features 100% custom songs by Music Dealers Artists.
Since today is the presidential election in the US, we figured what better time to share this great video with you all, written by Music Dealers artist MC Juice.
Check out the video below to learn about all the presidents!
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