Featured Articles

    The Marketing Value of the Rave Community

    The music community with the greatest marketing value isn’t wearing flowery sundresses at Lollapalooza — the music fans with the potential to drive the greatest engagement with your brand are actually the bass heads rushing the gate at EDM fests like Electric Daisy Carnival and Spring Awakening.

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    What Kanye, Sheeran, Bieber, & Pharrell All Have in Common: Music Lawsuits

    Being unoriginal and/or cheap can cost you big time in the music industry. There’s been hundreds of music lawsuits over the last 30 years…some well founded, and some totally off-base. Most recently, artists like Justin Bieber, Kanye West, and Ed Sheeran have been in the news and come under fire for “copying” a pre-existing piece of music. Check out the deets for these and other big music lawsuits in music history.

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    The No BS Guide to Custom Music As Branded Content, Part 3: Results

    Cue the Rocky music — you’ve made it up the metaphoric art museum steps, defeated your personal Apollo Creed, and survived the arduous journey of executing a custom music strategy.

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    The Curious Life of an Agency Producer Demonstrated Through Gifs

    1) When you put the bomb squad of vendors together and they have the project poppin’:

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    13 Songs You Might Not Know Are Covers

    Cover songs. They’ve been helping artists break into the music industry for just about as long as there’s been one. But I’m willing to bet that a few of your favorite tunes are covers, whether you know it or not. Don’t believe me? Check out this list of hits you might not have known weren’t the original version!

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    5 Signs That You Should Be Investing More In Music

    “Let’s make it blue… no wait, let’s make it red, or yellow, or that green from the wall we saw at that burger place we went once.” -a confused copywriter.

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    Top Five Most Musically Engaging Trailers of E3 2016

    Besides watching Link jump for the first time since 1989 in the forthcoming The Legend of Zelda: Breath of the Wild (been waiting all our life for that one), there were loads of great music experiences popping off at last week’s Electronic Entertainment Expo in Los Angeles.

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    Can Your Brand Hang? The Key to Millennial Marketing

    During a Q&A board game, my 18-year-old friend was questioned what she’d say to the president if she had the opportunity to ask him anything. Her response was both surprising and amusing:

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    How Women in Sync are Redefining the Entertainment Industry

    At last, the professionals responsible for some of the most memorable moments in TV, film, and advertising will be celebrated with their own annual event — the Women in Sync Awards.

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    Hack-A-Career: Marketing Tips & Tricks For Indie Musicians

    We continue our “Hack-A-Career” series by diving into one of the most integral aspects (especially in today’s climate) of an artist’s career: marketing. Absorb the tips below and learn how to turn your band brand into a marketing tour de force.

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    Top 5 Most Musically Engaging Ads of May

    While May saw a surprising amount of karaoke commercials — two, in fact, from Heineken by different shops — these are the five ads that we felt used music the strongest. These brands’ music strategies help lure eyes and ears to the screen, enhance the story of the ads, and give audiences a real takeaway more tangible than any jingle or slogan: a song.

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    Between Two Turntables: How To Create Success With a Killer Sonic Strategy

    For being a relatively fledgling discipline, audio branding sure does boast a fair number of expert minds (and ears) whose sonic adventures are paving the way for brands and agencies alike.

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    Hack-A-Career: Touring Tips & Tricks For Indie Musicians

    As a DIY or indie artist, touring can seem impossible to do without a label, money, or connections. We’re not here to say that it’s easy, but we are here to say that if you really want to go tour, you can do it! To help make your dreams of bringing your indie act on the road, we compiled a list of tips, tricks, and resources to get your band moving.

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    The No BS Guide To Custom Music As Branded Content, Part 2: Execution

    When Don Draper ended the Mad Men series by solving his top client’s biggest problem with a custom song, did you imagine you could do the same for yours in real life?

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    8 Simple Hacks for a Better Music Licensing Experience

    Gently skewer a strawberry with a straw to remove its stem. Fill an empty ketchup bottle with pancake mix for perfect silver-dollars. Convert an old CD spindle into a handy bagel tote. There’s lots of odd life hacks that can “revolutionize your life” … or they might just be complete and utter BS. Regardless, here are a few simple things you can do to easily improve your music experience in advertising.

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    So You Want to Obtain a Music License: Part 2 – The 5 W’s and the H of a License

    The following is not to be construed as individualized legal advice and should not be relied upon without seeking specific legal advice.

    If you’re like most storytellers, you probably don’t have a formal legal background to help you navigate the legalese of a music license.

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    9 Types of People You See at Music Festivals But Wish You Didn't

    It’s festival season, which means it’s time to have your personal space invaded by strangers. Prepare yourself for awkward moments, side eye glances, and things you’ll never be able to unremember with this list of the people you wish you didn’t see at music festivals.

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    The No BS Guide To Custom Music As Branded Content

    Let’s talk. Lean in closely. Closer. There’s a truth that you and I know to be very real. What’s that you ask? Content is king. It’s taking over. Great content is being demanded by today’s savvy, message-controlling consumer. It’s why crafty brands like Red Bull and Dove strive to create incredible content. This is the new world in which we live.

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    How To Kill It With Custom Music: A Talk With Brand Anthem Maker, Scott Fritz of Space Camp

    Record producer, company president, composer, and husband — Scott Fritz is the renaissance man of custom music, and an idol for artists of any genre or background seeking a leg up in the music licensing industry.

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    So You Want to Obtain a Music License: Part 1 – “Clearing Sides and Favoring Nations”

    The following is not to be construed as individualized legal advice and should not be relied upon without seeking specific legal advice.

    Congrats! You’re finally at a point where you can consider adding music into your film, production, or other type of audio-visual content. But you have no idea where to start.

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    How to Use Music to Support Your Brand’s #Rio2016 Story

    Athletes across the world are chasing their dreams of a gold medal this year, and brands will have to train just as hard to win big during the 2016 Summer Olympics in Rio de Janeiro.

    As we have seen in previous global events, music has helped make the most effective campaigns unique, authentic, and accessible to a worldwide audience — for brands building campaigns behind #Rio2016, the soundtracks to their ads might make or break their shot at gold.

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    3 Fresh Findings from SXSW to Inspire Your Next Creative Project

    One week later, we can definitely affirm that this year’s South-by-Southwest was a success, and we’ve got the awkward tan-lines, hangovers, and pages of notes to prove it.

    Here’s a taste of what our SXSW dispatch has to say about their Austin adventures.

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    11 Music Licensing Experiences Hilariously Demonstrated Through Gifs

    When dealing with music licensing, we all have intimate experience with the highs and lows of trying to find that perfect song. But what does the process actually look like? Well, we can answer that…

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    Return of the Hustle Hits Shelves at SXSW: How to Master the Art of Marketing with Music

    Michelangelo wasn’t given a walkthrough to sculpting his famous David. Nor was Frida Kahlo given a blueprint for her iconic self-portraits (other than a mirror, of course). Nonetheless, both artists were taught the core tenets of their respective craft — tips, tricks, and must-do’s to evoke the desired response in the hearts of their audiences.

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    3 Music Lawsuits You Don’t Want to Get Slapped With

    Disclaimer: The following is not to be construed as individualized legal advice and should not be relied upon without seeking specific legal advice.

    The music industry is still rife with legal turmoil, a fact demonstrated by recent headlines. Karaoke clubs are getting pinched, hotshot TV channels are getting snubbed, and some of the world’s most lauded artists are getting sued.

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    Ladies, You Kick Ass: Celebrating International Women’s Day

    The week of March 7 marks an important holiday that affects everyone, in any office in any industry in any country.

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    Top 5 Most Musically Engaging Ads of February

    Beyond the big-budget ads of The Super Bowl, there were plenty of advertisements featuring great music strategy this month. With Spring right around the corner, culture-savvy brands are using music to snap audiences out of their wintry slumbers and engage in something more beyond their bed. From registering for college to training like Olympians, the songs in these top 5 most musically engaging ads of February are synced specifically with consumer engagement in mind.

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    5 Brand Campaigns to Engage Spring Breakers with Music

    Doug Herzog, president of Viacom Music, said it best in ’86 when he was vice president of MTV:

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    From One Creative to Another – 5 Ways to Wow Your Audience with Music

    As the son of two musicians, you could say life handed me a pair of headphones and a metronome as soon as I popped into this world – that, and a brother in the advertising industry. Adland can be one of the most artistic spaces in the world (for one, it’s the only place where the word “creative” can be used as a noun), but when I first considered the world of commercials, brands, and advertising, I thought it was a crock of shit.

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    The Top 5 Most Musically Engaging Ads of January

    In advertising, music can help attract viewers to the commercial and define the sonic identity of the brand. Music supervisors, brand managers, and post-production editors who understand the marketing power of music find creative ways to use music in advertising that surprises and engages viewers. Few things can accomplish this as well as music can.

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    Backpackers, Novelists, & DJs: The Winners of 2015’s Guild of Music Supervisors Awards

    There’s more reason than just warmer temps for a Midwesterner to shove off to Los Angeles in January – recognizing your peers, colleagues, and mentors for mastering their craft tops escaping the cold any day.

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    5 New Year’s Resolutions Marketers Can’t Abandon in 2016

    With the end of January approaching, New Year’s resolutions begin to dissipate. Gym memberships are canceled, organic tofu expires, and newly-adopted marketing practices are abandoned.

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    Let Them Eat Cake: "Happy Birthday" Finally Free to Perform

    Finally, we can wish each other happy birthday without fear of prosecution.

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    The Top 5 Most Musically Engaging Ads of December

    In advertising, music can help attract viewers to the commercial and define the sonic identity of the brand. Music supervisors, brand managers, and post-production editors who understand the marketing power of music find creative ways to use music in advertising that surprises and engages viewers. Few things can accomplish this as well as music can.

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    Speedbags and 808s: Inside the Music of Creed with Composer Ludwig Göransson

    When they think of the word “hustle,” many envision a boxer’s triumphant jog up the 72 stone steps of the Philadelphia Museum of Art – an iconic scene from Rocky carved into American history because of the accompanying song, “Gonna Fly Now,” by composer Bill Conti.

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    Especially for yule: Analyzing The John Lewis and Holiday Advert, "Man on the Moon"

    The Man on the Moon and the Woman from Norway: How retailer John Lewis and artist AURORA partnered for mutual benefit in the brand’s much-trumpeted 2015 holiday advert”

    This piece was originally published in 11.30.15 edition of MusicWeek.

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    The Top 5 Most Musically Engaging Ads of November

    Music in advertising can attract viewers to the screen, immerse consumers into the storyline of the spot, and extend relationships between the customer and the brand long after the commercial ends. Not all music is created equal, however. Many ads let their stories fall flat when synced with the wrong song, especially during Yuletide productions when a familiar holiday jingle might seem like the best move (trust us, people get sick of hearing those same thirty-year-old, quirkily recorded tracks).

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    The Humanity Behind the Hustle: How We All Build a Creative Community

    People are more than just consumers, brands are more than just companies, and agencies are more than just hired pens. We’re all part of the same creative community and, through the cyclical relationship between us all, we’re change agents of something much bigger than just a sale.

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    Top Five Most Musically Engaging Ads of October

    Music can do amazing things for an advertisement, from attracting eyes (and ears!) to the screen to immersing consumers into the brand’s storyline and more. Ultimately, music is meant to support the story and increase engagement with consumers – easier said than done, sometimes. To highlight what we mean, we selected five ads from last month that we thought were killing the game by marketing with music, and compiled this list of the Top 5 Most Musically Engaging Ads of October.

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    4 Ways to Tame a Cannes Lion

    A silver moonman, a gilded gramophone, a crystal prism – and now, the music industry has one more award to add to its list of statuettes: a gold lion.

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    Gone But Not // Duality and Music That Bridges Generations

    They say there’s two sides to every story, and the same thinking can apply to music, as evident in the recent brainchild of three industry veterans, Gone But Not // Duality

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    Who's Shaping Your Content: The Secret Lives of Assistant Editors

    They’re the glue that holds your project together. They’re the first ones in each morning and the last ones out each night. They’re always listening, always thinking, always anticipating. They’re your rock. They’re your Assistant Editors, and they’re more privy to industry trends and secrets than they’re given credit. We wanted to give the Assistant Editor position its long-overdue exploration, so we spoke to five Assistant Editors whose final cuts are helping companies create meaningful engagement.

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    Palm Reading at the Trap House: A Prediction of 2020’s Media Industry

    Last weekend, I was at a pop-up trip-hop party in a remodeled two-story on Chicago’s west side to check out a glitch-grime DJ whose SoundCloud my brother had DM’d me on the preceding Friday.

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    Top 5 Most Musically Engaging Back-To-School Ads of 2015

    Backpacks, tennis shoes, lunchboxes, folders of every color, and clothes of every style – it can only be back-to-school season. In acknowledgement of all of the bells and buses of the new school year, we took a look at music of this year’s back-to-school ads to see just how creatively brands are marketing to their Gen-Z consumers.

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    Level Up! How Music Enhances the Video Gaming Experience

    The song is called Area 1, and it represents my childhood as much as hide-and-seek and Saturday morning cartoons.

    A rapid 8-bit snare drum keeps time in this militaristic anthem while a fife encourages the rogue gunman onward. No, I was not a child soldier of some underground war, but I did go to battle most days in 1988 in the game Bionic Commando on my Nintendo.

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    Interns: Class of Summer 2015

    Every spring, summer, and fall, Music Dealers selects top-notch individuals for our intern class. These interns are an integral part of a song’s journey, from SoundCloud to sync. They help us find songs and artists, ensure that royalties are received and distributed correctly, track our expenses, and market our fabulous services to the world.

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    5 Awesome Music Movies You Might Have Missed

    Movies with music? Great. Movies about music? Awesome! Almost Famous, The Blues Brothers, Pitch Perfect – these are all fantastic examples of music themes on the silver screen. Whether or not you seek out music-oriented films, you’re bound to have enjoyed at least one of these three titles at some point.

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    Top 5 Most Musically Engaging Games of E3

    Electronic Entertainment Expo, commonly known as E3, is the premier annual trade fair for the video game industry, used by video game publishers and developers to reveal and advertise their upcoming games through gameplay demos, promotional commercials, and on-site activations.

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    Trading Drumsticks for Joysticks: A History of Artist Involvement in Games

    A lifetime of creative achievement, a network of hundreds to millions of loyal fans, and exclusive access to authentic music.

    Video game developers can reap all these benefits and more if they involve musicians in the creation of their titles. The music industry provides creative outlets and outreach potential that video games don’t possess on their own. In fact, music has always been a copilot in advancing the game industry.

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    EA Sports: A Look At Its Cultural Domination Through Gaming & Music

    Music plays an important role in the video game industry, as we discovered in our exclusive interview with Raphi Lima of EA Games’ music team. Raphi discussed how she develops global music partnership and marketing opportunities for EA, emphasizing music in the EA Sports titles. We were so impressed by Raphi’s insight, we researched a bit further to explore the cultural domination of EA Sports through gaming and music. Peep our infographic below to discover how music helped transform these video game franchises into longstanding legacies.

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    1UP or KO’d: A Music Agency’s Review of Music in Today’s Video Games

    “Games are better understood as platforms for experiences than as products,” wrote Dr. Hanna Wirman in the article, “Fan Productivity and Fandom.” If that is true, then what is the role of music in those platforms for experiences?

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    A Music & Marketing Formula That Sells 100M+ Copies: Q+A w/ Raphi Lima of EA

    For over a decade, the music of EA Games has been directed by a tight-knit team of three music execs: Steve Schnur, Cybele Pettus, and Raphaella Lima. Together, they have transformed EA into a massive platform for music discovery and experiential gaming. Franchises like Need For Speed, FIFA, NBA Live, and more all feature music in ways few other games do. Consumers have come to anticipate carefully curated soundtracks for titles such as these, and even artists look to the games as a powerful means of reaching new audiences.

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    "Video Games Usher Orchestras Into Pop Culture: A Q+A With Pioneer Jason Michael Paul"

    Video game music is a young, yet powerful industry. In a handful of short years, music from video games has evolved from 8-bit blips into a billion-dollar business with online and real-life activations. Along this journey, many pioneers have entered into the labyrinth of music in games.

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    Top Five Most Musically Engaging Ads of Cannes

    The Cannes Lions Festival is the world’s premiere creative communications event. Every year, the top innovations in advertising are recognized in a variety of categories. We wanted to do the same with a category of our own, so we studied all the winners and chose the Top Five Most Musically Engaging Ads of Cannes.

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    Inside Track with Jean Batthany, Executive Creative Director and EVP, DDB Chicago

    It’s hard to look at Jean Batthany’s body of work and not be impressed. Kohler, American Cancer Society, British Airways, and Arby’s are only a few of the brands that Jean helped build. Couple that with two back-to-back awards - Advertising Working Mothers of the Year 2015 and The 30 Most Creative Women in Advertising 2015 - and you’ve got a whole creative dream-team crammed into one mighty brain.

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    How a Global Ad Brought an Indie Artist to a Global Stage

    “I believe that getting ahead is all relative. I know people who love to just take their guitar down to the promenade in Santa Monica and play for the people walking by. To them, that is the definition of success and I believe that is beautiful,” said singer-songwriter Gedina in an April 26 interview with Rebecca Haslam of This Is the Latest. “However for me, I’ve always had dreams of touching people all over the globe with my voice and songs.” A native of Santa Cruz, California, Gedina was raised by a single father who encouraged her to sing at an early age, according to her site.

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    Top Five Most Musically Engaging Ads of May

    We think music is a big part of what makes an ad truly engaging. In fact, that’s one of the things we tout most at Music Dealers – that music can provide consumers with a memorable experience that will build brand awareness and advocacy. So, just like we did in April, we selected five ads from May and analyzed the marketing power of music in them to compile the Music Dealers Top Five Most Musically Engaging TV Ads for May.

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    Want To Start A Riot? Ask About The Best Song Ever Used In An Ad

    Want to start a riot at a music agency? Throw out this question after lunch:

    “What’s the best song ever used in advertising?”

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    Sync, Stream, or Subscribe: The State of Digital Music

    “Charting the Path to Sustainable Growth.” That’s the title to the recently released report on digital music by The International Federation of the Phonographic Industry (IFPI), and it’s the best choice of words to describe the current state of the music industry.

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    A Future Where Your Couch Knows You Like Techno

    That sounds like a headline from a Twilight Zone episode, or perhaps some melophobic conspiracy theory. But it’s not as crazy of an idea as you might think, according to the Internet of Things.

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    Taming the Wild West of Music Supervision

    Music supervision has roots dating back to silent films, when composers provided background music in the theaters during the showing. Now, the craft has evolved into a multifaceted profession with responsibilities that range from licensing, curation, and even producing. As such, music executives have found themselves pioneering through a Wild West of music supervision these past several years.

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    How to Harness TV’s New Engagement Cycle

    No longer is live TV confined to the living room.

    Television has become a social event that spans touchpoints, mediums, and time – as long as the marketing of the show is flavored with a creative kick. A splash of music strategy in your social media might be the garnish your TV show needs to break out of the first screen and into the lives of your viewers.

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    Top Five Most Musically Engaging Ads of April

    At Music Dealers, we love everything about music and its use in media, even the stuff that’s often considered “boring” like analytics. While numbers and percentages might not be inherently sexy, the meaning behind these figures is always insightful. So we always have our ears to the ground listening for what’s most popular in adland - especially regarding social engagement.

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    Preventing the Exploitation of Traditional Music

    R.J. Inawat, corporate counsel at Music Dealers, recently published his article, “Music as Cultural Heritage,” through The John Marshall Law School. A deep and thorough work, R.J. brings up a lot of important points (and thankfully avoids high-brow lawyer-speak as much as possible). Check out the abstract below, which should give you some insight into the mind of our music attorney.

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    Blood, Shame, and Sonic Identity

    Music supervision in television entails more than simply plucking tracks from a library of music. Part of that role is about crafting the sonic identity of the show. Truly knowing the show’s character, choosing music that heightens that dynamic, and figuring out how to best place that music into the scene – that’s sonic identity. Ann Kline of Shameless and Gary Calamar of True Blood are both experts in this field.

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    Can Music Save the Modern Marketer?

    Recent Digital Trends 2015 Report Shows Customer Experience a Priority, but also a Struggle

    While not a one-stop potion-shop for magically building relationships with consumers, music can nonetheless be one of the most valuable assets to any business’s marketing strategy.

    In fact, music may become the next customer experience (CX) solution for more brands this year than many might be expecting.

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    Unmasking The Secrets of Composer & Producer Sync Success

    Wake up.


    Pour yourself a bowl of cereal. Look out the window at the working stiffs heading to their 9-5’s. Walk into your home studio. Fire up your equipment. Then bang out tracks and scores in your jogging pants. Walk to the mailbox. Open your various checks. Relish this moment afforded to you by years of hard work and smart thinking. 

    This sounds like a dream. But how is it made real? What recipe of thoughts and actions, over time, leads to a day like that? We hollered at Andrew Oye, Matthew Tishler, and Nick Seeley, composer/producers who work closely with Music Dealers and have busted their asses to craft their versions of success.

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    SXSW 2015: 6 Lessons We Learned

    The rains soaked through this year’s SXSW, leaving a soggy throng of hipsters, innovators, creatives, techies, and music lovers in its wake. Yet, no amount of precipitation could dampen the magnificent experience of this year’s festival.

    We sent five Dealers down to Austin, each responsible for executing a particular mission. What they left with were a collection of industry insights worth sharing with the rest of us.

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    Dragon Age Lures Gamers with the Lyre: Music Strategy in Video Games

    What better way to relax after dragon-slaying than listening to some tunes at your local tavern?

    Critically acclaimed video game Dragon Age: Inquisition recently released ten songs from the game for players to download for free during a limited time offer, supplementing the already highly received 39 track original soundtrack.

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    How Risk Becomes Reward and Surviving Becomes Thriving

    “A lot of dreams came true in 2014. For the first time in my career, I felt a surreal and profound shift from the experience of “surviving” to “thriving.” Seeds planted years ago and labored over season-after-season began to bear fruit. And then there were surprises, both painful and pleasurable, moments of joy and gratitude… And the dozens of opportunities to build character in the moments discomfort.”

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    The Evolving Love Affair Between Brand, Artist, and Consumer

    “The shadow of crisis has passed, and the State of the Union is strong,” declared the President during his State of the Union address.

    The following night, I found myself hoping for a similar promise from Next Big Sound, an online music analytics platform that tracks artists’ popularity, in its annual “State of the Industry” report for 2014.

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    Marketing Week Nails The Recipe For A Superior Artist And Brand Relationship

    Kudos to Marketing Week and journalist Mindi Chahal for her fantastic and insightful piece, “Brands and Musicians On the Same Track,” published in the February 12 issue of Marketing Week magazine.

    The piece echoes precisely the Music Dealers gospel regarding the importance and relevance of the symbiotic relationship between artists and brands. Mindi’s piece also features several insightful quotes from artist/brand maven and Music Dealers president and founder, Eric Sheinkop.

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    Ice Cream, Music & Love in Italy’s Top 2014 Ad

    For many admen (and Music Dealers employees), reviewing the top ads of last year is a NYE tradition. During this most recent ball’s drop, our gaze wandered over to Italy, where music seemed to strongly influence the country’s #1 spot of the year.

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    Living In A World Where Pharrell Makes $2,700 for 43 Million Streams

    Marty Bandier, CEO of Sony/ATV, hurled a live grenade of an email to the members of his publishing company, an email first picked up and publicized by Paul Resnikoff of Digital Music News.

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    Sorry Uncle Rush, But We DEFinitely Disagree

    I didn’t expect to find myself in stark disagreement with The Godfather of Hip Hop and a music industry pioneer partly responsible for crop-dusting the fertile minds of the globe with the music and culture of hip hop.

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    Creating Christmas Carols

    This reposted article was originally featured in the 11.28.2014 issue of MusicWeek Magazine. Click to view the original.

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    Visa Hashtags to Glory with New Online Vid

    Visa may have discovered the silver bullet to online advertising: slow-motion videos synced with post-rock instrumentals. Oh, and throw in some Morgan Freeman for due measure.

    Visa reached apparent internet famedom with its web video, “Start Weekending: An Instant,” which generated nearly 10 million views on Facebook in its first month of online publication. The trending video is part of Visa’s most recent social media campaign, “Start Weekending,” in which the brand urges consumers to pursue life’s greatest adventures today rather than waiting for the weekend.

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    So According To Ad Age, We’re Not Crazy

    It seems that we are not nuts. Ambitious and sexy? Guilty. But, crazy? Not a chance.

    We’ve all experienced the following: your observations lead you to form a belief, a belief you clutch dearly, you talk about it everywhere you go, but the entire time, you entertain the notion that you’re the only believer. You wonder, “Is it just me?”, or, “Am I crazy to think…?” Then, some wise soul hears your belief and says, “Oh, totally. It’s been like that for years.” And like a madman you exclaim, “IT’S NOT JUST ME! I’m not crazy!” Validation parts the gray clouds of doubt, and a vibrant rainbow of sanity streaks across a beautiful blue sky of truth.

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    JC Brooks & The Uptown Sound Shares Insight Into Band’s Experience

    On Wednesday, September 24, JC Brooks and the Uptown Sound performed a live, one-hour set in the Plaza of Chicago’s John Hancock Building during our weekly, “Summer Concert Series,” sponsored by Music Dealers and Hearn. Before the performance, I spoke with frontman and vocalist JC Brooks on the band’s history, influences, and future projects, including a new album due to be recorded this winter.

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    "Royalty Free" And Other Terms Entrepreneurs Are Too Embarrassed To Ask About

    Licensing music like a badass means you have to learn the languages of sync licensing and music publishing. For those new to the rodeo, learning the language can be a bit daunting. Recognizing this, our goal is to reduce the amount your forehead crinkles in confusion as you’re trying to find music for your projects. So, here are a few more terms that you may have been too embarrassed to ask about while in conversation with a savvy licensor.

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    Five Music Tools Content Creators Are Crazy Not To Use

    In today’s era of mass content creation, everyone has become a publisher, whether you’re a major brand, restaurant, or a local hardware store. As we enter the era of content overload, good music is not only essential to the video itself, but also to engender further engagement after the content is produced. At Music Dealers, we often see missed opportunities to leverage music, which can often be easily rectified. Here are a few tips to get the most bang out of your music licensing buck.

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    Harnessing the Power of Music to Connect with Your Customers

    This article interviewing Music Dealers CEO, Eric Sheinkop, originally appeared on the Microsoft For Work blog. You can read the original post here. These days a brand has to be more valuable to the consumer beyond its product. When brands strategically use music as a business asset, customers start listening. “It doesn’t matter how big a business is,” explains Eric Sheinkop, CEO of Music Dealers and author of Hit Brands: How Music Builds Value for the World’s Smartest Brands.

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    Your Brand Hear: How Music Agencies of Record are Shaping the Sonic Identities of the World’s Top Trademarks

    This article, written by Music Dealers’ CEO Eric Sheinkop, originally appeared on The Coca-Cola Journey blog. To see the original version, visit here. One thing at the 2014 Cannes Lions International Festival of Creativity was remarkably clear: We are witnessing a revolution within the traditional Agency of Record framework. The rise of specialty agencies is shifting the paradigm to a new model, including the birth of the Music Agency of Record.

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    The Indie Artist Community At War Again, This Time With YouTube

    Despite the growing power of the independent music community and the increased overall market share, there are still much larger kids at the playground who occasionally like to remind everyone else that, although everyone may be playing nicely in the sandbox together, they’re bigger, meaner, and it’s their sandbox. The Issue… Case is point, we’ve got front row tickets to a David and Goliath scenario playing out before our eyes. YouTube is laboriously launching a paid streaming service allowing consumers to ingest musical content sans the annoying appearance of ads.

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    Music Dealers And Hearn Seek To Bring Music And Creativity To The Hancock Building

    There’s an artistic void in the center of the Chicago. You want entertainment and a taste of creative culture, then you better travel up north, out west, or out south. Not exactly what you would imagine for the area around The Magnificent Mile, one of the most famous streets in the world. But it provides Music Dealers and HEARN the perfect opportunity to assume the challenge of bringing entertainment and creativity to the heart of the city.

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    Does Your Brand Need A Sonic Identity Workshop?

    They blindfold you. An adult with huge hands vigorously spins you around in circles. You can’t see a thing, and have no idea what direction to walk. They weaponize you with a sharp tack attached to a make-believe tail. You stumble around like a drunk, hoping to land correctly on target.

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    Why Your Mother Is The Most Important Music Supervisor Ever!

    On this very special day, I propose that we celebrate mothers in a musical way.

    When we collect our thoughts on what it means to celebrate our moms, memories gravitate towards mothers lovingly tending to our boo boos, tenaciously cleaning our boogery noses throughout the winter sans an ounce of revulsion, or despite aching feet, slaving over a quick pot of spaghetti, the favorite meal, when we had a tough day at grade school.

    I’m injecting a new lane of appreciation as we honor our mothers this Sunday.

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    Brands That Kick Ass With Music Licensing Kung-Fu

    A Good fight music supervision should be like a small play, but played seriously. A good martial artist music licensor does not become tense, but ready. Not thinking, yet not dreaming. Ready for whatever may come. When the opponent expands, I contract. When he contracts, I expand. And when there is an opportunity, I do not hit. It The music hits all by itself.”Bruce Lee, Enter The Dragon

    As part of our series of recognizing brands and businesses that use music cleverly, here’s the newest edition of brands that kick ass with music licensing, kung-fu edition.

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    Aloe Blacc Finds His Way Through Sync Licensing

    Our CEO, Eric Sheinkop, forwarded to me this engaging interview between NPR and rising star, Aloe Blacc. The article recounts some of the recent events that have elevated his brand to worldwide status, and played a major role in his recently becoming “the man.”

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    Sonic Identity Redux

    By Chris Phenner | Music Dealers

    We stared at blinking racks of servers pumping petabytes of video content into Networked Attached Storage.

    Our client shouted as he explained how these racks stored and deployed their content, all around the world.

    He shouted because above the servers were cooling vents that blew back our hair like that Maxell poster with the guy in the chair, wearing sunglasses.

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    How Weird Are You? Music Consumption Habits In 2013

    By Chris Rucks | Music Dealers 

    I was checking out a series over at Hypebot.com called “How I Listen,” that profiles the music discovery and consumption habits of various industry folk. And I got to thinking…. I don’t know if I’m weird. Well, no, that’s not true. I do know that I am weird. What I don’t know is if the way I consume music is weird. I mean, is there such thing as “weird music consumption” in 2013?

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    Hit Brands: New Technologies & The Expansion of Choice (Part 2)

    Hit Brands: How Music Builds Value For The World’s Smartest Brands

    By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop

    Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

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    Hit Brands: New Technologies & The Expansion of Choice

    Hit Brands: How Music Builds Value For The World’s Smartest Brands

    By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop

    Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

    Continue Reading »

    Hit Brands: New Technologies & Advertising Implications

    Hit Brands: How Music Builds Value For The World’s Smartest Brands

    By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop

    Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

    Continue Reading »

    Hit Brands: New Technologies - Record Label Distribution Disruption

    Hit Brands: How Music Builds Value For The World’s Smartest Brands

    By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop

    Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

    Continue Reading »

    Hit Brands: Record Label Kings

    Hit Brands: How Music Builds Value For The World’s Smartest Brands

    By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop

    Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

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    Hit Brands: Music As Currency

    Hit Brands: How Music Builds Value For The World’s Smartest Brands

    By: Daniel Jackson, Richard Jankovich & Music Dealers CEO Eric Sheinkop

    Sonic branding is an intrinsic part of the strategy of the world’s leading brands; the music they use has become some of the most famous on the planet. The use of sound and music makes brands instantly identifiable and helps define their personalities.

    Continue Reading »