Music Licensing 101

    The No BS Guide To Custom Music As Branded Content, Part 2: Execution

    When Don Draper ended the Mad Men series by solving his top client’s biggest problem with a custom song, did you imagine you could do the same for yours in real life?

    Continue Reading »

    8 Simple Hacks for a Better Music Licensing Experience

    Gently skewer a strawberry with a straw to remove its stem. Fill an empty ketchup bottle with pancake mix for perfect silver-dollars. Convert an old CD spindle into a handy bagel tote. There’s lots of odd life hacks that can “revolutionize your life” … or they might just be complete and utter BS. Regardless, here are a few simple things you can do to easily improve your music experience in advertising.

    Continue Reading »

    So You Want to Obtain a Music License: Part 2 – The 5 W’s and the H of a License

    The following is not to be construed as individualized legal advice and should not be relied upon without seeking specific legal advice.

    If you’re like most storytellers, you probably don’t have a formal legal background to help you navigate the legalese of a music license.

    Continue Reading »

    The No BS Guide To Custom Music As Branded Content

    Let’s talk. Lean in closely. Closer. There’s a truth that you and I know to be very real. What’s that you ask? Content is king. It’s taking over. Great content is being demanded by today’s savvy, message-controlling consumer. It’s why crafty brands like Red Bull and Dove strive to create incredible content. This is the new world in which we live.

    Continue Reading »

    The Ins & Outs of The Gratis License

    There aren’t many topics hotter in the licensing world than a Gratis Licenses. As more artists develop in the industry and the amount of content being created continues to grow, gratis licenses are becoming a more common practice among licensors and licensees.

    Gratis licenses are definitely not for all artists. It’s important to consider the specific opportunity, the stage you’re at in your career, and other factors before entering into situations where your music may be used gratis.

    Continue Reading »

    How To Kill It With Custom Music: A Talk With Brand Anthem Maker, Scott Fritz of Space Camp

    Record producer, company president, composer, and husband — Scott Fritz is the renaissance man of custom music, and an idol for artists of any genre or background seeking a leg up in the music licensing industry.

    Continue Reading »

    So You Want to Obtain a Music License: Part 1 – “Clearing Sides and Favoring Nations”

    The following is not to be construed as individualized legal advice and should not be relied upon without seeking specific legal advice.

    Congrats! You’re finally at a point where you can consider adding music into your film, production, or other type of audio-visual content. But you have no idea where to start.

    Continue Reading »

    From One Creative to Another – 5 Ways to Wow Your Audience with Music

    As the son of two musicians, you could say life handed me a pair of headphones and a metronome as soon as I popped into this world – that, and a brother in the advertising industry. Adland can be one of the most artistic spaces in the world (for one, it’s the only place where the word “creative” can be used as a noun), but when I first considered the world of commercials, brands, and advertising, I thought it was a crock of shit.

    Continue Reading »

    Hashtag Hustle: How to Leverage Social Media to Maximize Sync Potential

    For artists, bands, composers, and producers, there’s no comprehensive walkthrough on how to use social media to maximize the return on sync placements (trust us, we looked!); so, we sat down and wrote one for our artist community to use and share.

    Continue Reading »

    5 Music Tools Content Creators Are Crazy Not to Use [INFOGRAPHIC]

    You’re busy emailing, bidding, negotiating, contracting vendors, and operating within the jail-like confines of your music budget. Budgets! You’ve worked hard to pry the best sync licensing budget possible from those who meticulously guard the money, but you may be missing out on small actions that can help you squeeze just a little more value from the music for your commercials, web spots, and content.

    Continue Reading »

    Exclusive or Non-Exclusive: That is the Question

    “To be or not to be? That is the question,” wrote Shakespeare, a dilemma most artists have wrestled with at one point or another in their careers.

    “To work with an exclusive licensor or a non-exclusive licensor?” That is the question we’re exploring today with this quick breakdown.

    Continue Reading »

    How to Avoid a Clearance Catastrophe: Internet Licensing

    Is your head spinning yet with all of the info we’ve been pumping into your brain with our Music Clearance Blog Series? Well, we hope not, because there’s one more pro tip we want you to understand:

    Continue Reading »

    5 Questions You Should Ask Before Choosing a Licensing Company

    You’ve developed a killer ad concept for your brand’s latest product. You know what you want it to look like and you know how you want it to make the viewer feel. There’s just one last component… What should it sound like?

    Continue Reading »

    How to Avoid a Clearance Catastrophe: Song Exclusivity - Do You Really Need It?

    All creatives fear hearing music from their brand’s campaign in a competitor’s spot. Regardless of the nature of your project, once you find that perfect song, you’ll naturally want to be the only one to sync it. It’s part of your brand’s sonic identity, after all!

    Continue Reading »

    The 5 Biggest Mistakes To Avoid When Clearing Music For Licensing [Infographic]

    How joyous it is to find the music: throwing on our music supervision hats, syncing song options to our cuts, debating their ability to best convey emotion and tell the story. Ah yes, the fun part of the process. But then, we inevitably find ourselves having to clear the music, a much more imposing task typically devoid of joy. As specialists of rights clearance, we know your pain, hence the following nuggets of wisdom designed to relieve a bit a stress. Enjoy!

    Continue Reading »

    How to Avoid a Clearance Catastrophe: Building Options into Your Agreement

    While it’s important to determine your budget and your ad specs before you try to license a song, those components could change over time. Therefore, it can be a good idea to negotiate options into your licensing agreement at the outset.

    Continue Reading »

    How To Avoid a Clearance Catastrophe: The Balance Between Budget and Specs

    They say hindsight is 2020. A cliche, sure, but there’s no better adage to describe music clearance for advertising. Many a creative director has found herself tearing her hair out by the fistfuls because of exorbitant licensing prices or limiting contracts, all because an ad’s music strategy wasn’t decided early on in the project.

    Continue Reading »

    The 10 Audio Touchpoints of Television

    If you’re in the television industry, building stronger connections with your viewers is always a priority, but finding a creative way to do it can be a challenge. To help with that, we’ve compiled a SlideShare that walks you through 10 ways that music can boost engagement with your viewers.

    Continue Reading »

    "Royalty Free" And Other Terms Entrepreneurs Are Too Embarrassed To Ask About

    Licensing music like a badass means you have to learn the languages of sync licensing and music publishing. For those new to the rodeo, learning the language can be a bit daunting. Recognizing this, our goal is to reduce the amount your forehead crinkles in confusion as you’re trying to find music for your projects. So, here are a few more terms that you may have been too embarrassed to ask about while in conversation with a savvy licensor.

    Continue Reading »

    Five Music Tools Content Creators Are Crazy Not To Use

    In today’s era of mass content creation, everyone has become a publisher, whether you’re a major brand, restaurant, or a local hardware store. As we enter the era of content overload, good music is not only essential to the video itself, but also to engender further engagement after the content is produced. At Music Dealers, we often see missed opportunities to leverage music, which can often be easily rectified. Here are a few tips to get the most bang out of your music licensing buck.

    Continue Reading »

    5 Tips To Help You Find the Perfect Song For Your Creative Project

    This probably isn’t your first rodeo in trying to find a song to fit your creative project. You’ve been around the block a couple of times. You understand the importance of music and the impact it has on your piece of content as much as we do. Hopefully, you’re not just roaming around Spotify and iTunes expecting to miraculously land on a golden track. Searching for that one perfect song can get frustrating, so, if you need some help getting those creative juices flowing, here are five tips to help you find the perfect song to enhance your work.

    Continue Reading »

    Master Your Music Licensing Knowledge With Help From BMI

    Music Dealers often comes across great content that we think is worthy of sharing to our artists. Shouts to author Jason Blume and the good folks at BMI for publishing “10 Things You Need to Know About Placing Music On TV and in Films,” a very informative and in-depth music licensing article that’ll help newcomers get up to speed and seasoned vets fill in the gaps.

    Continue Reading »

    Brands That Kick Ass With Music Licensing Kung-Fu

    A Good fight music supervision should be like a small play, but played seriously. A good martial artist music licensor does not become tense, but ready. Not thinking, yet not dreaming. Ready for whatever may come. When the opponent expands, I contract. When he contracts, I expand. And when there is an opportunity, I do not hit. It The music hits all by itself.”Bruce Lee, Enter The Dragon

    As part of our series of recognizing brands and businesses that use music cleverly, here’s the newest edition of brands that kick ass with music licensing, kung-fu edition.

    Continue Reading »

    Why Music Licensing and YouTube Are Officially Frenemies

    Why Music Licensing and YouTube Are Officially Frenemies

    Why Music Licensing and YouTube Are Officially FrenemiesYes, Music Dealers knows that today’s music licensor has enough to watch out for: publishing, legal, creative, budgeting, etc., etc. But, to ensure you keep yourself covered, and are avoiding a daily regimen of banging your head on your desk while muttering curse words under your breath, we’ll be adding one more item to your music licensing watch list.

    Continue Reading »

    7 Music Licensing Terms You Too Were Embarrassed To Ask About


    By Christopher Rucks | Music Dealers

    Do you remember how awful it used to feel raising your hand in class to get clarification on something the teacher was explaining? You were certain a wormhole was going to open up beneath you and swallow you alive, sucking you down into a purgatory filled with foolish children who asked one question too many.

    Continue Reading »

    How These 3 Brands Kill The Competition With Music Licensing

    How These 3 Brands Kill The Competition With Music Licensing By Christopher Rucks | Music Dealers At Music Dealers, we have an unusual, almost unhealthy love affair with music and sync licensing. It’s disgusting. We can’t help but analyze music during commercials, scrutinize the work of supervisors as they place music in shows, and study the effect of music placed in films. Personally, I can’t watch a film without meticulously picking apart a piece of music and wondering what it costs to clear both sides.

    Continue Reading »

    “I’m Sick Of You” - UK Artist, Whitey, Reacts To Free Music Licensing Request

    “I’m Sick Of You” - UK Artist, Whitey, Reacts To Free Music Licensing Request

    By Christopher Rucks | Music Dealers

    More and more often, influential artists within the music community are publicly tongue-lashing those institutions they feel treat them less than they’re worth, then spreading those verbal lashings across the social mediasphere for all to see. Artists are speaking about topics such as the payouts from streaming services, the increasing difficulty of making a living from their craft, consumer’s expectations of free music, and now, the corporate expectation of free music.

    Continue Reading »

    Music Licensing Quicksand: Common Pitfalls To Watch Out For After The Ink Dries

    Music Licensing Quicksand: Common Pitfalls To Watch Out For After The Ink Dries

    By Christopher Rucks | Music Dealers

    You’ve signed your license agreements. You’ve licensed the song you were hoping for, within the budget you were working with. Your project airs and you’ve checked it off of your list. All is going according to plan. Nice job. But hold on a second. There are a few instances where you may not be done, instances that require more attention after the ink dries on the contract.

    Continue Reading »

    Music Licensing 101 - Masters vs. Publishing

    Music Licensing 101 Masters vs. Publishing

    By Christopher Rucks | Music Dealers

    To provide some insight to the many individuals who, either by choice or circumstance, suddenly find themselves dropped into the music licensing arena, we’ll be covering a few basic topics and ideas on the Music Dealers blog so we can help keep everyone sharp, up to speed, and sync smarter.

    Continue Reading »

    How To Become The Music Supervision Champ At Your Company

    How To Become The Music Supervision Champ At Your Company By Christopher Rucks | Music Dealers You’re not interested in being a decent music licensor or supervisor of music. You’re interested in being the champ. You want a championship belt around your waist with a golden embossed synchronization license in the middle. You want your colleagues to say, “Hey, was that you that placed that awesome music in that one project?” You walk by in slo mo and pound your chest as if to say, “Damn real.” Whether you’re at an agency, you’re working for a brand, or a production company, you’re new to the game, or have some experience under your belt, here’s a few tools to help you supervise music like a champ.

    Continue Reading »

    Music Dealers Interviews Gary Calamar, The Music Supervisor Behind True Blood

    Music Dealers Interviews Gary Calamar, The Music Supervisor Behind True Blood

    By Sean Sirkin | Music Dealers

    While you’re in the midst of voraciously consuming your favorite TV show or film, whether that be Here Comes Honey Boo Boo or Breaking Bad, there are two very important senses engaged in the consumption of that media: your eyes and your ears. Among the sounds captured by your ears are dialogue, sound effects, and of course, music, which falls under the responsibility of a music supervisor.

    Today’s music supervisors are mythical beings, sitting cross-legged like monks upon mountains made of music and film. They are the new A&R’s, discoverers, career-makers, shot-callers; the very beings that wide-eyed college students enrolled in expensive institutions one day dream of becoming.

    Continue Reading »

    “I Need The Fuzziest Song You Have!” Do You Speak Muketing [Music + Marketing]?

    “I Need The Fuzziest Song You Have!” Do You Speak Muketing [Music + Marketing]?

    By Christopher Rucks | Music Dealers

    This sounds ok, but, like….do you have anything more…fuzzy?

    What…in the hell….is fuzzy?

    There’s a class of uncanny individuals who speak a language where the sound of something “fuzzy” makes sense. For decades, these creative individuals have straddled two very different universes, the advertising world and the music world, and in the process become dual citizens familiar with the incomparable, native musical customs of both.

    Continue Reading »

    The Day The Music Dies: What’s Really At Stake When Licensing Music

    The Day The Music Dies: What’s Really At Stake When Licensing Music

    By Christopher RucksMusic Dealers

    It’s more than just a car to drive. It’s more than just a belt to hold up your pants. It’s more than just a song to go in a web video. It’s a promise of service.

    Continue Reading »