Music Supervision

    The 2014 Winter Olympics And The Power Of Music

    This year, two of the world’s largest brands, Coca-Cola and McDonald’s, sought the expertise of Music Dealers to help them devise their musical attention grabbing strategy for the 2014 Sochi Winter Olympics. With Music Dealers, both brands were able to build engagement and organically insert themselves into one of the largest events in the world, through the power of music.

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    How These 3 Brands Kill The Competition With Music Licensing

    How These 3 Brands Kill The Competition With Music Licensing By Christopher Rucks | Music Dealers At Music Dealers, we have an unusual, almost unhealthy love affair with music and sync licensing. It’s disgusting. We can’t help but analyze music during commercials, scrutinize the work of supervisors as they place music in shows, and study the effect of music placed in films. Personally, I can’t watch a film without meticulously picking apart a piece of music and wondering what it costs to clear both sides.

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    How To Become The Music Supervision Champ At Your Company

    How To Become The Music Supervision Champ At Your Company By Christopher Rucks | Music Dealers You’re not interested in being a decent music licensor or supervisor of music. You’re interested in being the champ. You want a championship belt around your waist with a golden embossed synchronization license in the middle. You want your colleagues to say, “Hey, was that you that placed that awesome music in that one project?” You walk by in slo mo and pound your chest as if to say, “Damn real.” Whether you’re at an agency, you’re working for a brand, or a production company, you’re new to the game, or have some experience under your belt, here’s a few tools to help you supervise music like a champ.

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    Music Dealers Interviews Gary Calamar, The Music Supervisor Behind True Blood

    Music Dealers Interviews Gary Calamar, The Music Supervisor Behind True Blood

    By Sean Sirkin | Music Dealers

    While you’re in the midst of voraciously consuming your favorite TV show or film, whether that be Here Comes Honey Boo Boo or Breaking Bad, there are two very important senses engaged in the consumption of that media: your eyes and your ears. Among the sounds captured by your ears are dialogue, sound effects, and of course, music, which falls under the responsibility of a music supervisor.

    Today’s music supervisors are mythical beings, sitting cross-legged like monks upon mountains made of music and film. They are the new A&R’s, discoverers, career-makers, shot-callers; the very beings that wide-eyed college students enrolled in expensive institutions one day dream of becoming.

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    “I Need The Fuzziest Song You Have!” Do You Speak Muketing [Music + Marketing]?

    “I Need The Fuzziest Song You Have!” Do You Speak Muketing [Music + Marketing]?

    By Christopher Rucks | Music Dealers

    This sounds ok, but, like….do you have anything more…fuzzy?

    What…in the hell….is fuzzy?

    There’s a class of uncanny individuals who speak a language where the sound of something “fuzzy” makes sense. For decades, these creative individuals have straddled two very different universes, the advertising world and the music world, and in the process become dual citizens familiar with the incomparable, native musical customs of both.

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