Music Dealers Blog

“Valentines”

Tuesday, February 24, 2015

To better connect with millennial sweethearts this Valentine’s Day, international sunglasses retailer Sunglass Hut partnered with its brand ambassador and model Georgia May Jagger for the web spot, “Frame Your Love.” According to Jagger, the campaign is about giving the traditional romantic holiday a makeover for modern times. Sunglass Hut released a series of shareable GIFs with the campaign rollout, accompanied by this short video of Jagger and her valentine.

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Healthier Artists Mean Better Syncs

Friday, February 20, 2015

We get so caught up in the daily doldrums of doing business that it’s easy to lose sight of the purpose behind our work, or how our everyday efforts are the single brushstrokes that end up painting the big, beautiful picture.

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“PreGiorno: Outtakes”

Thursday, February 19, 2015

As the country prepped for Super Bowl Sunday, DiGiorno Pizza coached consumers on how to properly pre-game before the Big Game in its campaign, “PreGiorno.” Consisting of several videos and a social media push, the campaign aims to “remind [party planners] of the crucial role that pizza plays on game day,” according to a DiGiorno Pizza press release. Chicago-based Alternative/Dance band, The Ivorys, keeps the party vibes of the spots high with the song, “Can’t Stop.”

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The Evolving Love Affair Between Brand, Artist, and Consumer

Wednesday, February 18, 2015

“The shadow of crisis has passed, and the State of the Union is strong,” declared the President during his State of the Union address.

The following night, I found myself hoping for a similar promise from Next Big Sound, an online music analytics platform that tracks artists’ popularity, in its annual “State of the Industry” report for 2014.

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"Wall and Chain"

Tuesday, February 17, 2015

As the world recognized the 25th anniversary of the fall of the Berlin Wall, Airbnb contributed to the global celebration with its moving video “Wall and Chain”, whose music helps communicate this uniquely inspiring campaign. A tale only possible through Airbnb, the story of Jörg, Cathrine and Kai captivates viewers as they demonstrate the liberties that belonging anywhere affords. Throughout the video, the custom song “Petit Oiseau” by Music Dealers artist Nick Seeley narrates their journey with an artfully composed melody that perfectly embodies Airbnb’s sonic identity.

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