Music Dealers Blog

How To Avoid a Clearance Catastrophe: The Balance Between Budget and Specs

Thursday, July 2, 2015

They say hindsight is 20/20. A cliche, sure, but there’s no better adage to describe music clearance for advertising. Many a creative director has found herself tearing her hair out by the fistfuls because of exorbitant licensing prices or limiting contracts, all because an ad’s music strategy wasn’t decided early on in the project.

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Artists on the Make: July Lineup

Tuesday, June 30, 2015

This is your guide to being the coolest creative in your office, the hippest biz dev on your team, or maybe just the best date ever. Here’s the June schedule of Music Dealers’ “Artists on the Make,” the lineup of all the shows, concerts, and festivals played by our artists this month.

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"Welcome Home Mr. Harper”

Tuesday, June 30, 2015

When the world’s largest producer of spirits, Diageo, opted to relaunch the legendary Kentucky Straight Bourbon Whiskey brand, I.W. HARPER, to the United States after a nearly 20-year absence, part of that homecoming included establishing the brand’s identity to a stateside market that hadn’t tasted the historic bourbon in decades. The sonic identity of the brand was one consideration, and the question behind this task was a tough one to answer: “What is the sound that modernizes a classic, 142-year-old bourbon brand?”

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Inside Track with Jean Batthany, Executive Creative Director and EVP, DDB Chicago

Monday, June 29, 2015

It’s hard to look at Jean Batthany’s body of work and not be impressed. Kohler, American Cancer Society, British Airways, and Arby’s are only a few of the brands that Jean helped build. Couple that with two back-to-back awards - Advertising Working Mothers of the Year 2015 and The 30 Most Creative Women in Advertising 2015 - and you’ve got a whole creative dream-team crammed into one mighty brain.

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