EA Sports has built a powerhouse roster of games that dominate home consoles, including 2014 FIFA World Cup, the official video game for the 2014 FIFA world championship. A prominent part of the game’s appeal was its soundtrack, which features 34 tracks by artists from all over the world, including Israel, Mexico, the United States, and of course the host country Brazil. Two Music Dealers artists, Felix Weber and Holger, joined the coveted lineup of worldwide musicians.
Discovering Authentic, Global Artists
The soundtracks to EA Sports games are famously first-rate and 2014 FIFA World Cup would be no exception. EA’s music team exhausted their discovery outlets in search of the perfect songs to populate the game’s highly anticipated soundtrack. Authenticity and diversity were essential requisites for the music. Raphi Lima, music supervisor at EA, was adamant about licensing real artists from countries across the globe.
Senior Creative Director of Music Dealers Tim Lincoln fulfilled Raphi’s request and built a playlist of multinational, energetic tracks. The songs of the Music Dealers catalog are tagged with specific keywords like “Brazilian Pop (MPB)” and “Steel Drum (Caribbean),” which simplified Tim’s search. Of the provided songs, Raphi and the EA team chose “JJ’s Energy” by Felix Weber and “Beaver” by Holger.
A lively samba/Latin pop track with celebratory whistling and an infectious steel drum beat, “JJ’s Energy” feels like it was licensed straight from the streets of Rio. Additionally, Holger is one of the premier indie talents of São Paulo and is already a trending artist in the indie music blogosphere. By joining the iconic soundtrack of 2014 FIFA World Cup, the artists’ music streamed through consoles across the globe.