Downtown Partners Chicago navigated Corner Bakery Cafe through a brand refresh with a new campaign, “Must. Have. Now.” This spot, highlighting the brand’s buttermilk pancakes, features the sensual tunes of Jive Ass Sleepers with their song, “Shady Cat” to complement the syrupy sweetness. With the mix of close-up footage and sensual sax sounds, Corner Bakery Café’s “Buttermilk Pancakes” ad perfectly fits within the “food porn” craze of Millennial foodies.
Jive Ass Sleepers