“Mother’s Day”

May 5, 2016
“Mother’s Day”

Moms are the first line of defense in our lives, and OnStar would like you to think of them as your first line of defense while you’re in your car, according to this warm Mother’s Day ad from the brand. Developed by Campbell Ewald for OnStar’s social accounts, the ad features the uplifting tune “Tree Frog” by Matt Wilcox and earned 50,000 Facebook views in the first 24 hours.

Credits

BRAND

PARTNER

CREATIVE DIRECTION

Jessie LaBelle, Music Dealers Senior Creative Director

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