“Now Open”

January 4, 2016
"Now Open"

This time of year, Big Bear Mountain Resort is laden with snowy hills, icy rails, and 100 inches of average annual snowfall — a scenery fitting the rock-&-roll tundra of indie jam band The Ivorys. In this spot, which aired on TV in Southern California, on the resort’s YouTube page, and on the brand’s website, snowboarders carve their way down the mountain and endure the cold for a chance at adventure. Their excitement is felt in the music as well. “Heartbeat” is a story of youth told through its punchy instrumentals and confident melodies — the song fits so well with the spot, you almost expect to see the bandmates drop from the ski lift themselves.

Credits

BRAND

CREATIVE DIRECTION

Bear Mountain

Listen

The Ivorys

HeartBeat (Instrumental)


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